The Strand Magazine

(re)découverte d’un ouvrage fondateur, Social Responsibilities of the Businessman d’Howard Bowen Aurélien ACQUIER* ESCP-EAP Jean-Pascal GOND University of Nottingham, Université de Toulouse 1 Classification JEL : L210, 220, M140, N400 – Réception : septembre 2005 ; Acceptation : janvier 2007 Correspondance : A. Acquier, CGS, École des Mines de Paris, 60, Bd. St Michel, 75006 Paris Résumé : Le livre d’Howard Bowen, Social Responsibilities of the Businessman (1953) a un statut paradoxal. Reconnu comme

................... 192 7 MP Guide prat 22/01/07 13:09 Page 8 MP Guide prat 22/01/07 13:09 Page 9 Préface Vous avez une bonne maîtrise de la langue anglaise. Bravo. Vous avez lu le petit livre de Strunk et White The Elements of Style. C’est parfait. Estce assez ? Pas tout à fait. Il reste un dernier obstacle à franchir : prendre en compte le lecteur. De quoi a-t-il besoin ? Lui suffit-il d’un peu de savoir, et d’un peu de bon vouloir ? Le lecteur a besoin de

nous ne respectons pas ce critère, nous ne pourrons plus vanter une boisson contenant 0 calories. Après de longues recherches nous envisageons de faire un premier essai avec la gamme de solutions que propose la société Aromhuset. Aromhuset Gert Strand AB est une entreprise innovante suédoise qui depuis plus de 35 ans a réussi à créer de nouveaux produits de qualité supérieure, tels que les essences, arômes de café, instruments, accessoires etc La saveur de leurs arômes n'est pas sucré, n'ont

This Adweek Books address the challenges and opportunities of the marketing and advertising industries, written by leaders in the business. We hope readers will find these books as helpful and inspiring as Adweek, Brandweek, and Mediaweek magazines. Great Books from the Adweek Series Include: Disruption: Overturning Conventions and Shaking Up the Marketplace, by Jean-Marie Dru Truth, Lies and Advertising: The Art of Account Planning, by Jon Steel Perfect Pitch: The Art of Selling Ideas and Winning

Bringing Nothing to the Party True Confessions of a New Media Whore PAUL CARR This edition is licensed under the Creative Commons AttributionNoncommercial-No Derivative Works 3.0 United States License. You are free to distribute any or all of the (unmodified) text for non-commercial use, providing you credit http://www.paulcarr.com Full license: http://creativecommons.org/licenses/by-nc-nd/3.0/us First published by Weidenfeld & Nicolson london ‘I have a theory that the truth is never told

Introduction ‘Jonathan Culler has always been about the best person around at explaining literary theory without oversimplifying it or treating it with polemical bias. Literary Theory: A Very Short Introduction is an exemplary work in this genre.’ J. Hillis Miller, University of California, Irvine ‘An impressive and engaging feat of condensation . . . the avoidance of the usual plod through schools and approaches allows the reader to get straight to the heart of the crucial issue for many students, which is:

succès magistral et s’internationalisa très rapidement. Les foyers de toute classe pure y avoir accès pour immortalisé tous leurs moments en un clic et c’est ainsi que « la photo » devint « la photo instantanée ». Grâce à son concept « You push the button, we do the rest » , la photographie permit l’enregistrement de souvenirs visuels pour les foyers et devint alors un média pour les masses. La démocratisation de la photographie dans la société vit le jour à cette époque. C’est en effet plus de cent mille

Morris / The American Politics Research Daily Show Effect 10.1177/1532673X05280074 The Daily Show Effect Candidate Evaluations, Efficacy, and American Youth Jody Baumgartner Jonathan S. Morris East Carolina University American Politics Research Volume 34 Number 3 May 2006 341-367 © 2006 Sage Publications 10.1177/1532673X05280074 http://apr.sagepub.com hosted at http://online.sagepub.com We test the effects of a popular televised source of political humor for young Americans: The Daily Show

THE SHALLOWS ALSO BY NICHOLAS CARR The Big Switch: Rewiring the World, from Edison to Google Does IT Matter? THE SHALLOWS What the Internet Is Doing to Our Brains NICHOLAS CARR W. W. NORTON & COMPANY New York * London Copyright © 2010 by Nicholas Carr All rights reserved “The writing ball is a thing like me…” from Gramophone, Film, Typewriter by Friedrich A. Kittler, translated by Geoffrey Winthrop-Young and Michael Wutz. Copyright © 1996 by the Board of Trustees of the

Margot at the Wedding by Noah Baumbach 1 INT. TRAIN CAR - DAY 1 A cashier hands a boy, 13, his change across a counter. The boy stuffs the coins in his pocket. He lifts the cardboard tray with two hot dogs, a bag of chips, and two Cokes. This is Claude. We follow him: He carefully carries the meal down the aisle, balances it in one hand as he opens the door. The train noise blares as he traverses the area between cars. He enters the new car repeating the balancing act. He waits