United Fruit Company

nouvelle stratégie lancée en 2002 16 2. L'Inde, nouveau laboratoire du groupe 17 3. Implication dans l'architecture 17 4. Implication dans la philatélie 18 5. Critiques et conflits 18 IV. Index 19 Introdution The Walt Disney Company est une entreprise américaine créée en 1923 par Walt Disney, sous le nom Disney Brothers Studios. Elle est aujourd'hui le premier groupe de divertissement au monde, présent dans l'industrie des médias (journaux, radios, télévision, internet) avec

Coca-Cola était né. En 1888 : L'affaire est rachetée par Asa Candler, qui devient seul détenteur de la formule secrète et en 1992, Asa Candler fonde " The Coca-Cola Company ". Depuis, les ventes se sont envolées et coca cola est aujourd’hui la marque la plus connue et la plus vendue du monde. The Coca-Cola Company est plus qu’une entreprise, c’est un empire. Chaque jour, de par le monde, il se consomme plus d’un milliard de bouteilles sorties des ses usines et filiales. Chaque jour, un

Table des matières Table des matières 1 Introduction 3 Chapitre 1 - The Coca-Cola Company 5 A – L’histoire du Coca-Cola 5 B - Coca-Cola en quelques chiffres 6 C - Le mythe Coca-Cola 7 D – The Coca-Cola Company et Coca-Cola Enterprises 10 Chapitre 2 - L’emprise de Coca-Cola 11 Chapitre 3 - La naissance du développement durable 13 A – Le Rapport Brundtland 14 B – Le Rapport Brundtland, 20 ans après 17 C - Historique du développement durable 18 1972 18 1987 18 1992 19 1997 19 2002

and dual marketing strategies targeting both parents and children applied. Health and fair-trade markets attract new players Whereas health benefits were associated with a small number of brands a few years ago, most of which were specialised in fruit/herbal tea, health benefits have spread to the whole market from coffee with more decaffeinated variants to other plant-based drinks. Fair-trade products are increasingly successful, alongside the organic market. Although the market was led by small

Carte d’Or, Cornetto, Eléphant, Fruit d’Or, Knorr, Lipton, Magnum, Maille, Maïzena, Miko, Planta Fin, Solero, Viennetta (marques alimentaires), Axe, Brut, Dove, Rexona, Timotei, Signal (soin de la personne), Cajoline, Cif, Domestos, Omo, Persil, Skip et Sun (entretien de la maison). Unilever France s’occupe de commercialiser ses marques sur le marché domestique ainsi que dans les DOM-TOM. Elle vend aussi ses produits à ses sociétés sœurs, comme Unilever United Kingdom, Unilever España... De plus

lose its attraction to tourists. This is the reason why ecotourism in Cuba is developing and rapidly becoming very popular. THE ISLAND OF CUBA: The Republic of Cuba is the biggest island of Greater Antilles, situated in the South of the United States and east of Mexico, on the West of Haiti and in the North of Jamaica. Including several small archipelagos around the main island of Cuba, the country has a 114 525 km surface, is four times as small as Spain, but four times as big as Belgium

GIOLITTI (1900-1914) The elections of June 1900 marked the defeat of the Pelloux government and of attempts to impose illiberal laws. The following month King Umberto I was assassinated by an Italian anarchist, Gaetano Bresci, who had returned from the United States to “avenge” the victims of the 1898 repression. The new king, Victor Emmanuel III, favoured a return to constitutional government, as did the governments led by Pelloux’s successors, Giuseppe Saracco, Giuseppe Zanardelli, and Giovanni Giolitti

soutenue par la majorité des Cubains. Il est alors reconnu par le gouvernement des États-Unis en janvier 1959. Il entreprend une réforme agraire le 17 mai 1959. Les représailles américaines, notamment à l'instigation et sous la pression de la United Fruit Company (entreprise bananière qui compte parmi les entreprises nationalisées de l'île), commencent cinq mois après la réforme agraire : le 21 octobre, un bimoteur contre-révolutionnaire mitraille La Havane, provoquant deux morts et une cinquantaine

deeply. Dear Ibtissam, Thank you for the good time and nice company. To my dear friends, Abderrahim , Akif, Othmane, and Omar I want to say that it was a real pleasure to work with them. Exchanging tips, chatting in corridors, eating in the cafeteria and having nice time. Dear Aicha, I really have to thank you because this monograph would not have been possible without your input. You are the proof that kindness and determination can be united in one person. I am so grateful for my supervisor Professor

errors or omissions, however caused. All liability for loss, disappointment, negligence or other damage caused by the reliance on the information contained in this handbook, or in the event of bankruptcy or liquidation or cessation of trade of any company, individual or firm mentioned, is hereby excluded. This third edition published in 2002 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988