Walter Lantz

américains, éditeur A. Lévy, tome 1, Dunod, Paris, p. 139-145. Fisher R.J. (1998), « Group-Derived Consumption : The Role of Similarity and Attractiveness in Identification with a Favorite Sports Team », Advances in Consumer Research, 25, p. 283-288 ; Lantz G., Loeb S. (1998), « An Examination of the Community Identity and Purchase Preferences Using the Social Identity Approach », Advances in Consumer Research, 25, p. 486-491. Bearden W.O., Etzel M.J. (1982), « Reference Group Influence on Product and

éditeur A. Lévy, tome 1, Dunod, Paris, p. 139-145. 234 Fisher R.J. (1998), « Group-Derived Consumption : The Role of Similarity and Attractiveness in Identification with a Favorite Sports Team », Advances in Consumer Research, 25, p. 283-288 ; Lantz G., Loeb S. (1998), « An Examination of the Community Identity and Purchase Preferences Using the Social Identity Approach », Advances in Consumer Research, 25, p. 486-491. 235 Bearden W.O., Etzel M.J. (1982), « Reference Group Influence on Product