Why Has Mkc Not Been As Successful As Avon In Penetrating International Markets

1. Why has MKC not been as successful as Avon in penetrating international markets? Mary Kay and Avon are two similar companies cosmetic of direct selling in USA. But by 1992, international sales of Mary Kay represent only 11% on the $ 1 billion total, in contrast, Avon products derived over 55% of its $3.6 billion retail sales from international markets in 1992. Why? There are 4 reasons. The first is the strategy copy, MKC use the marketing strategy, products