FOOD & BEVERAGE
ASSESSMENT

TH4FD 01G/E

LEVEL 4

20 CREDITS

2010/2011

SUMMARY

INTRODUCTION

CONTAINS PAGES

FOOD AND BEVERAGE PRODUCT PROVIDED

The Concept

“ Le Chateaux de la Croix Val-Mer” is a luxury Hotel Restaurant ( according to” restaurant role is provision of food and drink generally at high price with high level of service” located in “ la Côte d’Azur » in South France. This is totally new concept implanted in France. The Chateaux de la Croix Valmer is a Glass building Garden mixed with an authentic building. The building is situed in front of the sea, 10 minutes far to Saint Tropez, the VIP city on summer
This place is quiet; when customers arrive they know that they will be happy. The style is a mix of design, delicious table, urban places, but reassuring.

Captiv and non captiv aspect

Like most restaurant, le Chateau de la Croix Valmer is a non captiv restaurant. It is logical to say that Le Chateau de la Croix Valmer is not a captiv restaurant because people decided to make pleasure himself or not. It not like for exemple Hospital restoration where the patient have to eat on the hospital. THE TANGIBLE AND INTANGIBLE ASPECTS OF THE CUSTOMER EXPERIENCE

According Davis, D., Lockwood, A., Pantelidis, I., Alcott, P (2008 there few characteristic of meal experience “The series of events and experience customers undergo when eating out may be divided into those tangible aspects of the product, that is, the food and drink, and those intangible aspects such as service, atmosphere, mood, etc”

The Tangible aspect

In Chateau de La Croix Valmer the Arts are even presents. Arts represent the modernity and the classicism. In a restaurant, Arts ad on the space colors, big places, forms. The decoration of the tables is very important in this restaurant. The silk tablecloths presents in each table give you impression that you’re the most privilegious guest. On the tables there are 3 glasses: red wine, white