Introduction

I think we should put our "statement" into the introduction. We need to grab attention right off the bat. I also think that this should be more of an intro to our paper and our "plan" rather than the country that is why I moved part of this to "US Relations." If you don't agree, then we can move it back.

MATIC has identified thirteen business sectors where Morocco has a competitive advantage and of those, five have been identified which they feel have a high potential for success which are manufacturing, agriculture, information technology, design materials and textiles. We have chosen to concentrate our marketing plan on the textile industry. We plan to target fashion industry trade shows, fashion magazines,

Morocco Overview

History
Morocco gained independence from France in 1956 and the Sultan became Morocco's first king establishing a monarchial government. He was succeeded by his son in 1961 King Hassan II who led the country for thirty-eight years until his death in 1999. After King Hassan II death his eldest son Mohammed VI ascended to the thrown. He began implementing change and reform towards a more democratic society. He has taken significant steps to reform the current social structure and improve the quality of life for all citizens. He has faced strong opposition to his approach from Islamic fundamentalists. However, since his ascension to the thrown Morocco has become an Emerging-Market-Country through his pluralistic democratic views and Pro-US approach to economic growth.

US Relations

The Kingdom of Morocco has a long history of trade and economical security with Europe especially France and Spain. They hope to expand their global marketing opportunities with the signing of the Morocco-US Free Trade Agreement in 2006. King Mohammed VI has created significant goals for Morocco in light of this new agreement with the US., and hopes to position the country in the US marketplace as a global competitor.

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