Caroll strategy
GROUPE 2E SUP
FINAL ASSIGNMENT
STRATEGIC MARKETING
November 2010
Table of contents
Introduction 3
Chronology of Caroll Company 4
History of Caroll Company 4
About Caroll Company 6
The five strength of Porter environment 7
Mix Marketing 11
SWOT Analysis 14
The ANSOFF Matrix 19
Conclusion 20
Bibliography 21
Introduction
In this case, I’m going to speak about the Carroll’s company, who want to integrate the Chinese market. This study is going to show what will be the strategy of the company to establish in this country.
In this study we are also going to analyze the keys of success for Caroll.
In first I’m going to present the company in its global nature, and then I will speak about the Chinese environment. In third part I will speak about the 4P (Marketing mix) and finally I will present an SWOT analysis, follow by the BCG matrix.
All the tools that we will use are going to give us some elements about the future of Caroll in the