Champagne in australia

Disponible uniquement sur Etudier
  • Pages : 21 (5086 mots )
  • Téléchargement(s) : 0
  • Publié le : 2 juin 2010
Lire le document complet
Aperçu du document
How to sell french champagne in Australia beyhond the cultural differences ?


Introduction Study of the country History Geography Policy Economics Differences Sectoral study Offer Request Environment Marketing mix Product Price Place Promotion

Study of the country

Our study focuses on the Champagne Market in Australia. IndeedAustralia is the first country outside Europe for alcohol consumption per capita, to the United States. For fifteen years, the consumption of wine and spirits is increasing at the expense of beer. This reversal of trends is facilitated by the media and the state to lease the properties of wine, incorporating a healthier lifestyle. The tasting, magazines and winery tours only amplify already highcuriosity. Spirits consumption is not increasing as rapidly as consumption of wine but, insofar as the domestic supply is low, export opportunities for many French producers. In this study we present the latest consumer trends through the Australian study of the country, and the state of local production (supply / demand).

Study of the country

Australia at a glance

Landboundaries: 0 km Coastline: 25 760 km Ends altitude - 15 m The states are: • New South Wales (NSW) • Queensland
• South Australia (South Australia) • Tasmania (Tasmania) • Victoria • Western Australia (Western Australia)


>The two major territories are:

• the Northern Territory (Northern Territory) • the Australian Capital Territory (Australian Capital Territory)where the capital, Canberra Among the territories, there are still: • a minor territory on the continent (Jervis Bay Territory, a naval base in New South Wales) • Several external territories inhabited: o Norfolk Island o Christmas Island o Cocos (Keeling also called) • and several external territories inhabited mainly: o Islands Territory Coral Sea (Coral Sea Islands Territory) o Heard Island andMcDonald Islands (Heard Island and McDonald Islands) o Australian Antarctic Territory (Australian Antarctic Territory) o-Ashmore and Cartier (Ashmore and Cartier Islands)

The Australian climate

The Australian seasons are reversed compared to those of the Northern Hemisphere. In Australia we have a warm and dry continental climate. Only the northern and eastern coasts of Tasmania and are wellwatered. Tropical climate of North and Northeast is characterized by high temperatures (27 ° average in Darwin), summers

are hot and rainy (December), sometimes prone to hurricanes and mild winters (July).


To the east, a narrow strip of land along the Great Dividing Range (Cordillera Australia) following almost the entire east coast from North to South. West of themountains, the country becomes increasingly flat and arid. These areas are not interrupted by a few salt lakes and mysterious monoliths such as Ayers Rock and the Olgas and beautiful mountains like the massive MacDonnell near Alice Springs. Most of the Australian Outback is composed of rough and rocky deserts. The far north of Australia, the Top End, is a tropical region under the influence ofmonsoons. Rainfall is often manifest in the form of thunderstorms. In the arid zone, the largest, located in the center of the continent, there are high temperatures (23.3 ° on average in Alice Springs) accompanied by very low rainfall. However, it can get very hot during the day and freezing at night. In Tasmania and Victoria, south east, the climate is temperate oceanic type with rainfall in allseasons, hot summers and cold winters. Finally, in the South West (Perth), as in the South (Adelaide) Mediterranean climate is characterized by hot, dry summers and mild winters and wet.

>Relief The western continent is essentially composed of a vast plateau: the Australian shield. The southern part consists of a chain of mountains and a fertile coastal strip while the parties in central and...