How to sell french champagne in Australia beyhond the cultural differences ?

FRENCH CHAMPAGNE IN AUSTRALIA

Summary
Introduction Study of the country History Geography Policy Economics Differences Sectoral study Offer Request Environment Marketing mix Product Price Place Promotion

Study of the country

Introduction
Our study focuses on the Champagne Market in Australia. Indeed Australia is the first country outside Europe for alcohol consumption per capita, to the United States. For fifteen years, the consumption of wine and spirits is increasing at the expense of beer. This reversal of trends is facilitated by the media and the state to lease the properties of wine, incorporating a healthier lifestyle. The tasting, magazines and winery tours only amplify already high curiosity. Spirits consumption is not increasing as rapidly as consumption of wine but, insofar as the domestic supply is low, export opportunities for many French producers. In this study we present the latest consumer trends through the Australian study of the country, and the state of local production (supply / demand).

Study of the country
STUDY OF THE COUNTRY

Australia at a glance

Land boundaries: 0 km Coastline: 25 760 km Ends altitude - 15 m The states are: • New South Wales (NSW) • Queensland
• South Australia (South Australia) • Tasmania (Tasmania) • Victoria • Western Australia (Western Australia)

STUDY OF THE COUNTRY

>The two major territories are:

• the Northern Territory (Northern Territory) • the Australian Capital Territory (Australian Capital Territory) where the capital, Canberra Among the territories, there are still: • a minor territory on the continent (Jervis Bay Territory, a naval base in New South Wales) • Several external territories inhabited: o Norfolk Island o Christmas Island o Cocos (Keeling also called) • and several external territories inhabited mainly: o Islands Territory Coral Sea (Coral Sea Islands Territory) o Heard Island and