BUSINESS PLAN

RWW
(royal women watch)

I/ Business description
Presentation of R.W.W
R.W.W is a small enterprise, created in 2008. The Headquarters is located in Geneva, Switzerland. The chairman is Chauvelot Lucas, the chief executive officer, Claire Chazal and the marketing director, Descles Anne-Sophie.
R.W.W is a company that creates artisanal watches for women in order to promote the acknowledgement of women in the professional world.
Our project is the creation of a new brand of watch for women. The project wants to show that watch is not only a male accessory, which shows their position in the society, their charisma but also an accessory for ambitious women.
The project consists in the opening of a first store in Geneva, cradle of prestigious brand of watchs like rolex and then the opening of different store all around the world.

II/ History
The history of our company is very short because the creation dates from 2008. The first store opened in October 2008 and our first collection of watches was classic watches in order to target a large market for our first apparition in the luxury world. Then, in September 2009, we launched a young women collection with a more fantasist aspect. Today, we launch a more audacious collection for mature women, business women more precisely; it is our specificity it is for this reason that this watch has the name of our company, this watch represents the ambition of our company.
Concerning the brand RWW, it developed quickly in Swiss and we begin to create opportunities in Canada and France, our future project is the opening of stores in these countries.

III/Location and Facility description
The location of our company is in Geneva for different reasons. Firstly, because of our sector of activity. Watch-making sector is worldly famous in Switzerland and it is a synonym of quality, luxury and refinement. Watches are part of the country and are considered around the world as the best one when