Green marketing
How to integrate environment inside companies?
Table of Content
Executive summary .......................................................................................................................... 4 Introduction ...................................................................................................................................... 5 Part I: Green Marketing and sustainable development .................................................................... 7 1. Presentation ........................................................................................................................... 7 2. Sustainable development over the years ............................................................................. 12 3. Representative modeling of the environment ...................................................................... 14 4. Context ................................................................................................................................ 20 5. Limits .................................................................................................................................. 22 Part II: Marketing Mix ................................................................................................................... 27 1. Production ........................................................................................................................... 27 2. Product ................................................................................................................................ 29 3. Place .................................................................................................................................... 48 4. Promotion ............................................................................................................................ 56 5. The company