1. Business Description
Elvira Guest House c.c. (herein referred to as the business/ Enterprise) is to provide a safe and comfortable homely environment for visiting clients. The purpose of the enterprise is to accommodate guests, visitors and tourists by providing them with comfortable accommodations and suitable transportation to visit Gauteng and the surrounding areaslike Sun City and the Kruger National Park. The Business is in the start up phase of establishing a Guest House. The hospitality industry (tourism) is on a peak, as many people/ businesses are preparing for the Soccer World Cup tournament in the year 2010. Tourists are now visiting South Africa to see the procedures taken in preparation of the event. During their stay in the country, they will wantto live a different experience and stay in communities as opposed to hotels. The name of the company is Elvira Guest House; it composed of the first syllables of the married owners’ first names Elvire and Raphaël. The business will be located in Johannesburg in the Bellevue suburb near Ellis Park Stadium which is one the 2010 World Cup venues. It will be a close corporation (c.c.) with all themembers are part of the management and have direct interest in the success of the enterprise. Raphaël Mfuamba Tchobobo and Elvire Mbuyi Kolela will be managing and overseeing all the aspects of the business as chairman and chairwoman respectively. The implementation plan of the business has researched, observed and concluded that there is no suitable accommodation for visitors, tourists, guests,businesspeople and vacationers in the Houghton, Berea, Yeoville, Bellevue and Observatory area.
2. Target Market
The business is targeting every tourist visiting or settling in the country, either on the business, relocation or vacation purpose. Part of the business offering assures that, the business can cater for both conveniently and effectively. We believe that when a tourist visits thebusiness, he/ she leave as a friend. Experts in the industry, say that most the most effective marketing tool in the industry is the “Word of mouth”. We will capitalize on this factor and offer cutting edge whilst professional service range to inform and advertise our business. Since we are living in the technological age will be using the internet and the worldwide web to get to a limitless targetmarket throughout the world because with the net there is no boundaries and borders.
The Managing Director and Operation coordinator is Hervé Mfuamba Kolela; he will be in charge of all the operational aspects, marketing and promotions. He has a National Diploma in Public Relations and Communications Science with a least three years experience in the hospitalityaccommodation industry.
The financial aspects will be handled by Flore Mfuamba Bilonda; she will be taking care of all the financial aspects of the business. He will be updating the book and the journals of the business. He will be taking care of Tax return and submission, bookkeeping, pays slips, suppliers’ payment, and so forth … He holds an Honors Bachelors of Commerce in Finance with two yearsbookkeeping and accounting knowledge and experience.
The business plan will be of help when needing to identify potential investors for financial assistance, the projected start-up capital amount that will be required for this venture will be R 2,223,750.00 which will cover the following business expenses
The capital required will be financed by means of borrowed funds,using personal assets, building and properties as collateral for fund since the value of the personal assets of the owners is way superior to the fund needed to transform the apartments into separate units that will accommodate more clients at a fair and favorable rate.
Our vision is to implement the business and be a part of the community cooperative so to be a better preferred...