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Harley-Davidson

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Plan Harley-Davidson

Introduction……………………………………………………………………………

I- History

a) From 1903 until now

• The beginning of the company

• World War I

• World War II

• Contemporary History

• The Museum

• Factory tour

• Main protagonists

b) Motorcycles

• Evolution of the motorcycles

• Engines

• Customizing your motorcycle

c) Corporate culture

• Values

• Vision

• H-D culture

II- Business company

• H-D dealerships

• Marketing (other products) / Advertising

• The HD customer and survey

• Economic outlook

➢ Stock ➢ Financial ➢ Demographic ➢ Buell closure

• Current events ➢ Anniversary and summer show … ➢ Racing

• Associations ➢ MDA ➢ AMA

• How Harley Davidson manage the crisis. ➢ The biggest deficit in fifteen years. ➢ International competition

Conclusion……………………………………………………………………………………….

Sources……………………………………………………………………………………………

III- Personal section and Annexes

• Interview analysis

➢ Questions vs answers.

• Survey

• Artciles

• Personal opinion

• Arthur’s picture

Acknowledgements: Amy, Kristen,Tom, Rob, UWM Library,

Introduction

We chose H-D as a project because we knew that The H-D Museum stands for an important part of Wisconsin. Moreover we both like engines and motorcycles. And we knew that H-D was a big brand, a cult, a phenomenon. That’s why we were so interested in it.

For 100 years, the burning legend of H-D has been fanned by the winds of change and fueled by an American spirit of freedom, individualism, and the quest for adventure. (Jack Supple 100 years of HD Advertising.)

What William A.Davidson, Walter Davidson Sr., Arthur