Manchester United on the top can it continue?

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Module Tutor: Steve Sharpe

Module Code: BC315017S

Table of contents

INTRODUCTION…………………………………………………………………………..p. 3

TASK A: Analysis of the company business environment

I. PESTEL....................................................................................................................p. 4

II. Porter’s 5 Forces......................................................................................................p. 7

III. Segmentation..........................................................................................................p. 10

IV. Opportunities and Threats....................................................................................p. 11

TASK B: Analysis of the company strategic capability

I. Value chain.............................................................................................................p. 12

II. Manchester United ‘s Financial Resources.........................................................p. 15 III. Strengths and Weaknesses…………………........................................................p. 17

TASK C: Analysis of the company strategic fit and direction

I. Strategic direction……………………………………………………………….p. 18

II. Strategic fit with environment………………………………………………….p. 19

CONCLUSION……………………………………………………………………………p. 20

BIBLIOGRAPHY…………………………………………………………………………p. 21

INTRODUCTION

Football in the United Kingdom was changed radically and forever into “Big Business” from the middle of the 1880’s; the important in ticket offices legitimized and eased the financing towards the construction of stadiums as well as aiding the development of professionalism in championships.

By the end of the XIXth century, the stadiums very quickly took on a different look, advertising hoardings appeared, programs in the club’s colors were printed and the player’s shirts were decorated with the clubs