1. Corporate culture
2. Strategic capability analysis
3. Strategic position analysis
4. Organisational structure analysis
5. Strategic portfolio analysis
6. Performance analysis
7. Strategic risk analysis
8. Environmental analysis
Part 1: Critical evaluation of the models,justification of the choice of the models (500 words)
Part 2: Critical analysis with application of the chosen models (1,000 words)
Part 3: Conclusion (500 words)
Appendices: Not included in the word count
SNCF launches France's human train. Railway Gazette International, 03735346, Nov2008, Vol. 164, Issue 11
Business Source Premier
SNCF launches France's human trainContents
1. Uniformity rejected
3. Record time
AESTHETICS As a showcase for its Rolling Stock Engineering Division, SNCF has enlisted the help of a team of designers to rethink the passenger environment of a regional EMU. Nick Kingsley joined Régine Charvet-Pello, whose agency oversaw the interior redesign, for a guided tour.
The removal from traffic forsubstantial mechanical repairs of a Class Z21500 regional express EMU last year prompted national operator SNCF to take an almost unprecedented step by handing a collaboration of interior designers, seat suppliers and branding consultants the chance to renew completely the aesthetics of the train.
Financed in part by SNCF and the Bretagne region, the MooviTER project aims to create a passengerenvironment entirely uninhibited by traditional practice and convention. RCP Design Global, the Tours-based studio, was chosen to manage the interior refurbishment, working alongside CIM, SNCF's roiling stock engineering division. RCP has pioneered the concept of 'sensory design' in its portfolio of work in the transport sector (RG 9.07 p575), which includes the internal and external styling of the Tramwaydes Maréchaux in Paris. As RCP's President Régine Charvet-Pello explains, MooviTER provided a means for her team to shift the concepts that they had been working on in the studio -- and were exhibited on its stand at the 2006 InnoTrans exhibition -- into practice.
Crucial to understanding the MooviTER concept is the stipulation that the completed trainset is simply 'ashowcase', Charvet-Pello says. 'It is not intended to be the first of a series of identical refurbishments. The incoherent interior is deliberate'. After InnoTrans, the train returned to France for a launch event in Rennes on October 10. A tour of the regions is then to follow, before the unit enters regular service on the TER network in Bretagne in December, where it will operate for a year.
Much ofthe interior is finished with matt materials, and velour seat moquette in a deep red and blue colour. However, in two of the three cars, RCP has created dedicated experimental zones where some more radical ideas have been implemented.
The first centres on 'discovery'. This section of the centre car is in marked contrast to the remainder of the seating area: the rich velour and deep colours aredispensed with in favour of a complete contrast: leather seats and wood finishes provide a smoother touch sensation and an alternative visual effect. But the most striking distinction is the decision to install rotating seats. 'We are designing for groups that wish to interact,' Charvet-Pello says, 'human beings are not always required to sit in alignment'. She likens the space to a living room; theleather finish is intended to reflect the finish of a sofa. 'This is why interior variety is important -- in life, people do not eat their breakfast and watch TV from the same seat in the same place, so why should they be forced to accept the same seat with identical positioning in a train?' The swivel seats are mounted on pivots on top of the bogie housing, which has been given a wood panel...