Mars & co
A. Who is Dominique Mars? B. What is Mars & Co? C. Where is Mars & Co?
II. Management
A. Mars & Co’s organization 3 B. Mars & Co’s averages 4 C. The way to be promoted 5 D. The recruitment 5 E. Mars & Co’s workers’ profile 5
III. Services 6
A. Mars & Co’s services 6 B. Mars & Co’s clients 6 C. Services’ prices 6 D. An example: Mars & Co’s services for PepsiCo 6
IV. Marketing 7
A. Mars & Co’s target market 7 B. Mars & Co’s strategy 7 C. Mars & Co’s promotion 7
V. Mars & Co’s ethics 7
VI. Finance: Mars & Co’s turnover 8
VII. Mars & Co’s response for globalization 9
Conclusion 10
Sources files 11
Presentation
1 Who is Dominique Mars?
Dominique Mars was born in Neuilly Sur Seine (France), he made brilliant studies at Centrale, then at Harvard.
At the end of his studies, he started to work at Boston Consulting Group (BCG).
When he was 31 years old, Dominique Mars became one of the 17 vice-presidents of the Boston Consulting Group.
In 1979, he left Boston Consulting Group because he felt it was essential for a strategy consulting firm to guarantee the exclusivity of its services to each client. Consequently BCG would have had to select its clients. Dominique Mars couldn't steer his partners in such a direction, so he left Boston Consulting Group and came in Paris to found Mars & Co.
He installed the headquarters of his society in Paris in an aged mansion, avenue Raymond Poincaré.
2 What is Mars & Co?
Mars & Co is a consulting firm specialized in strategy and management. The company was founded in 1979 by Dominique Mars which is the current president; he has 100% of the firm parts. Mars & Co is a limited liability company (LLC) which started in France with a capital of $ 17 600.
3 Where is Mars & Co?
In 1979, Mars & Co settled firstly in Paris which is now the headquarters of the company. Considering that the United