Table of contents

Acknowledgement 4

Introduction 5

I – The Company 6
History 7
Genesis 7
Quick facts 7
About us 7
Programs & Initiatives 7
The conference 8
Membership demography 8
Corporate partners 9
Geographic context 10
Chicago Economy 11
Major Industries and Commercial Activity 11
The City in Brief 12
Competitors overview 13
THE NATIONAL BLACK MBA ASSOCIATION 13
NATIONAL SOCIETY OF HISPANIC MBA’S 14
THE NATIONAL URBAN LEAGUE 15
THE NATIONAL ASSOCIATION FOR THE ADVANCEMENT OF COLORED PEOPLE 16
THE NATIONAL SOCIETY OF COLLEGIATE SCHOLARSHIP 17
INROADS 18
THE HISPANIC ALLIANCE FOR CAREER ENHANCEMENT 19
THE NATIONAL ASSOCIATION OF WOMEN MBA’S 20
ASIAN MBA’S 21
MBA WORLD 22
MBA ASSOCIATION 23
Intern organization 24
Organization chart 24
Executive staff overview 25
Strategy 28
Strategic position 28
Marketing/communication strategies 28

II – Sector analysis 30
Size and evolution of the market 31
Quick facts 32
Overview of the industry 33
Maturity of the market 33
External economic effects 33
Competition 33
Political and juridical factors 33
Challenge and opportunities: 33

III – My role in the company 34
My intern workplan 35
My assignments in the company 35
Communication of the company: 36
Research/comparative grid 36
Helping co-workers in the preparation for sales 37
Helping in updating and maintaining the client information database: 38
40th anniversary 38

IV – My experience during the three months 39

Conclusion 42

Sources 43

Appendix 44

Acknowledgement

I would like to thank everybody for their help during my five months of internship in your company. You have always been there when I needed your help. I really appreciated your knowledge and all the advice you gave me. Thanks to you, I had a very good time during five months. I lived a good experience, and never expected to be in such a good atmosphere. We had good times of laughter. It was a pleasure to come every morning to work