Tesco

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International Economic Relations

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2008-2009

Table of Contents
1 Introduction 5
2 TESCO in a few lines 5
I INTERNAL ANALYSES
3. Strategy and marketing mix 5
3.1 Mission 5
3.2Position 6
3.3 Products 6
3.4 West european market 6
3.5 An adequate approach 6
4. Production 6
4.1 Production facility Erreur ! Signet non défini.
4.2 Production system Erreur ! Signet nondéfini.
4.3 Suppliers Erreur ! Signet non défini.
5. Organisation Erreur ! Signet non défini.
6. Finance 8
II EXTERNAL ANALYSES
PHASE I
7. Demographic environment 10
7.1 Size of the population 10
7.2Population growth 10
7.3 Density Erreur ! Signet non défini.
7.4 Age 11
7.5 Sex ratio 11
7.6 Ethnic background Erreur ! Signet non défini.
7.7 Fecundity rate 12
7.8 Life expectancy at birth 137.9 Size of households Erreur ! Signet non défini.
7.10 Urbanization rate Erreur ! Signet non défini.
7.11 Level of education Erreur ! Signet non défini.
7.12 Conclusions Erreur ! Signet nondéfini.
8. Economic environment Erreur ! Signet non défini.
8.1 Economic overview Erreur ! Signet non défini.
8.2 GDP per capita Erreur ! Signet non défini.
8.3 GDP 17
8.4 GDP – composition by sectorErreur ! Signet non défini.
8.5 Economic growth rate 17
8.6 Inflation rate 18
8.7 Unemployment rate 18
8.8 Interest rate 19
8.9 Main taxes 19
8.10 Main economic sectors 19
8.11 Exchange rate 198.12 Family consumption 19
8.13 Balance of payments 20
8.14 Export 50
8.15 Import 50
8.16 Duties 22
9. Politico-legal structure 22
10. Cultural environment 24
10.1 Religion 24
10.2Language 24
10.3 Education 24
10.4 Cuisine 25
10.5 Local customs 25
10.6 Family 27
10.7 Norms and values 27
10.8 Leisure time 27
10.9 Health status 27
10.10 Environmental status 32
11. Technologicallevel 33
12. Geographic aspects and distribution structure 33
12.1 Means of communication 33
12.2 Quality of the infrastructure 33
12.3 Local climate 34
PHASE II
13. Potential buyers...
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