Volkswagen
A Strategic Analysis
Sunayna Ali Gabriel A. Huppé Yat Hong Sin
For: Professor Robert Forbes BUSI 4709B Strategic Management in International Business
Table of Contents
Executive Summary....................................................................................................................................... 5 Firm Overview – British American Tobacco (BAT) .................................................................................... 5 External Environment Overview............................................................................................................... 5 Industry Analysis ....................................................................................................................................... 5 Corporate and Business Level Strategy .................................................................................................... 6 Introductory Summary .................................................................................................................................. 7 Macro Environmental Analysis ..................................................................................................................... 9 Foreword .................................................................................................................................................. 9 Technological Trends ................................................................................................................................ 9 Trends Centering around Operative Efficiency. .................................................................................... 9 Trends Centering around New Product Innovation ............................................................................ 12 Economic Environment Trend ................................................................................................................ 15 North America (US as a Proxy)