PESTEL Environnement – Citicorp
1991

This PESTEL analysis allows us to identify the impact of environmental factors on stakeholders banking and insurance:

• The regulatory environment of increasingly stringent, to protect the consumer
• Environment and economic situations: a disposable income that does not change, the U.S. remains cautious in times of low growth, they postpone their projects.

• Develop the Internet: New distribution channel and communication.

• The consumer credit are widely used for capital equipment, consumer electronics and automotive.

• A significant share of services in the consumer credit companies will take advantage of new consumer trends.

• In an economic environment, a priori unfavorable (stagnation of income, end of recession), the credit appears as a lever of consumption for households.

Citigroup

Citigroup Inc. has the world's largest financial services network, spanning 140 countries with approximately 16,000 offices worldwide. The company employs approximately 300,000 staff around the world, and holds over 200 million customer accounts in more than 140 countries. It is a primary dealer in US Treasury securities.
Citigroup suffered huge losses during the global financial crisis of 2008 and was rescued in November 2008 in a massive bailout by the U.S. government. Its largest shareholders include funds from the Middle East and Singapore. On February 27, 2009, Citigroup announced that the United States government would take a 36% equity stake in the company by converting $25 billion in emergency aid into common shares; the stake was reduced to 27% after Citigroup sold $21 billion of common shares and equity in the largest single share sale in US history , surpassing Bank of America's $19 billion share sale one month prior.
Citigroup is one of the Big Four banks in the United States, along with Bank of America,
History
Citigroup was formed on October 8, 1998, following the $140 billion merger of Citicorp