Apple

703 mots 3 pages
intro :
Hello! My name is florent saint simon, and this morning, i'm going to talk about the Apple Inc company with my partner Charlene Moglia.

Our presentation is divided in three parties, First i will introduce u the company in general, then my friend will tell u about the current situation of Apple and after that, the future of the enterprise.

I.
So! let's start with the first part, a global description of the company and a little bit of History.

Apple Inc., originally Apple computer is an American Corporation known for designing personal electronics with exclusive software.

Apple's headquarters are based in Cupertino, California.

Founded in 1977 by Steve Jobs who is the current CEO and Steve Wozniak who met while working at Atari. They left to start Apple in Steve Jobs' garage and created the Apple I which went on sale in July 1976, it was sold at 500 $.
Then, the Apple II was introduced in 1977 for $1300, its line was a huge success garnering more than a 70% of the home computer market.

One of Apple's most notable early competitors was IBM who focused on the business market and didn't target home computers until the early 80s. In 1984 the Macintosh was launched with some Apple developed software, and a more aggressive price of $2000. It was a deal for a computer which came with speakers, a monitor, a keyboard, a mouse, and a magical operating system. The Macintosh's true killer apps was the original Microsoft Office. Without the support of Microsoft it wouldn't have been a success.

At the Apple flourished year, the company introduced the portable mac in 1989 for a premium, but followed up with a less expensive called the Powerbook. Which is the modern form and ergonomic layout of the laptop computer. Mac addict claims that 1989-1991 as Apple's first golden years.

The Apple operating system evolved but was still difficult to program for. Windows was gaining popularity, and offered cheaper hardware options.
So,

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