Business plan
1142 mots
5 pages
HIBOU Louise 1109595 Monday, March 14, 2011OLLE LAPRUNE Hélène 1109649 Group A127 - Mr Leitch
Business plan:
My Wondercrochip
Summary
Executive summary 3 The company description 3 Management 3 The product 4 The market 4 Competition 5 Marketing 5 Financial statements and projections 6 Reality check 7
Conclusion………………………………………………………..……………………………….7
Executive summary
We intend to commercialize a new revolutionary product which can change the life of people who always mislay everything. With this product, they can find rapidly their lost items.
Our business plan will introduce the company, the product and the strategy we made to launch this new product. We will show you why you should invest in our product.
The company description
My Wondercrochip is a partnership company founded in 2010, which plans to expand in the years to come thanks to his discovery: the chip that finds lost objects.
The name of the company “My Wondercrochip” comes from a play on words. Our product is a microchip, or “my crochip”, in which we inserted the word “wonder”. This gave at the end our original name “My Wondercrochip”
The company is headquartered in New York, but wants to commercialize its product all over the world, especially in northern countries or powerful countries of the South (China, India,, Brazil).
This SME has successfully to create an iPhone application, approved by Steve Jobs.
Management
* Ms. Hibou is the director of the company "My Wondercrochip". She supported the idea of the designer.
She also developed the marketing strategy, including the idea of the Iphone application. She initiated the design of the chip and its size, to keep it as unobtrusive as possible.
* Ms. Ollé-Laprune is the creator of this revolutionary product.
After studying Engineering in the well-known Centrale Paris School, she had the