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PRODUCT BUSINESS PLAN

FAT BIKE

A report on the bike which both makes loose energy and makes energy.

Prepared for people whom TV is a hobby and who wants to grow skinny. Our principal target is fat people and the obese.

INDEX

1. The company – The birth of the idea

2. The market and growth opportunities
2.1. The opportunity
2.2. The demand

3. The product
3.1. Our offer / product
3.2. Production

4. Competitors

5. Marketing strategy
5.1. Objectives
5.2. Place
5.3 Promotion
5.4. Risks
5.5. Partnership

6. Financial forecast
6.1. Costs
6.2. Risks

Conclusion

1. The company – The birth of the idea

The company is composed of three partners quoted before.
We realize that obesity is growing in in our society and nothing seems to stop this glitch: currently people have less time to eat, therefore fast-food are involving and junk food take a large part of our alimentation.
That is why we have decided to invent a bike to reduce this phenomenon.
SLOGAN

2. The market and growth opportunities

2.1. The opportunity
We realized that there are a few competitors in this market. Moreover, the costs of entering the market were not very high.
It is a well-known problem but paradoxically none of the major states and policies are really trying to resolve this flail.
The project may saves life and makes benefits; this project was a real dream for us.

2.2. The demand
The demand is composed of people who want to feel better in their body and at the same time watch television tranquilly.
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In this graphic we can see that overweight people are numerous and are between 30 and 40 percent in the world. The highly percent of those people is located in the United Kingdom. For the obesity, our principal target is in the United States which hold more than 40 percent of the adult population.
In addition, this product can be sold to people who have a normal weight but just want to pay attention to their