|Business Risk Management |

Applied Business Risk Audit: The case of General Motors

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Philippe Barnell BABE
|Summary |

1) Introduction 2) Brief overview 3) Generic risks facing the company 4) Risk Audit

4.1 Internal risk • Why is the risk critical? • How is the risk being managed presently? • Will the risk persist? 4.2 External risk • Why is the risk critical? • How is the risk being managed presently? • Will the risk persist? 5) Risk assessment • Risk mapping grid • Risk mapping and strategy grid 6) Risk strategies • Internal risk strategies • Why they are appropriate • External risk strategies • Why they are appropriate 7) Conclusion

|Business risk audit: the case of general motors |

Introduction

Undertaken by international fame, General Motors knew how to give way within the automobile market for already a century. The American company knew how to develop all over the world from decade to decade to become the first world car manufacturer.
But in front of evolutions of the market and in front of a greater competition, General Motors loses little by little its industrial weight and owes sustainable solutions to be able to keep its leadership.
We are gonna see which are the different risks that pulled the company in bankruptcy on the first june 2009.

In a first part, I will approach the internal risk that the company had to face as regards