Marc Jacobs Skin Cancer Awareness Campaign

The "Protect The Skin You're In" campaign began in October, 2007 and still continues. For 35 dollars and a good cause, you can buy in Marc Jacobs' shops a nice t-shirt with an evocative slogan. The aim of this collection and advertising is to warn people against skin cancer. This ad is aimed at the population as a whole, since everybody is concerned by cancer.
The slogan which appears the most on shirts is "protect the skin you're in" (reference to skin cancer). What we can see on these t-shirts is a black and white picture which represents someone naked, and with a slogan written on the person so that the “private parts” can be hidden. Maybe the black and white colors add meaning to the add, since they are "sad" colors, and so the cancer is.
Furthermore, to attract even more people and to rally much more people to the cause, Marc Jacobs and fellow business partner Robert Duffy (President of Marc Jacobs International) persuaded celebrities including Naomi Campbell, Julianne Moore, Selma Blair, Winona Ryder to disregard warnings from agents and managers and posed naked for the campaign.
I think that both slogan and image are important in the message, I am not able to say if my eyes focus more on the image or on the slogan, the reader attention is attracted by both of them. The slogan is pretty big and the people so naked that the attention is hurriedly arrested.
In this ad, ethical (ETHOS) and emotional (PATHOS) appeals are present : At first, the ad uses celebrities to rally more people to its cause and to have much more buyers. Secondly, the ad shows someone naked with the slogan "protect the skin you're in" so that the reader feels guilty nor taking care enough of him and his skin, but also sad thinking of all the people all around the world having a cancer. Furthermore, the ad uses people naked and -guess what- always attractive, so that people are much more interested in buying some of these t-shirts.
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