Coca cola exposé lavin

1049 mots 5 pages

Hello every body.
Today we will talk about a famous beverage, or would I say it is more like a phenomenon, probably you have already drunk of it, it is known for his black color.
Yes. Coca Cola .
There is a small chance that none of you here have never drunk Coca Cola.
Is there Somebody here who has never heard of coca cola ?
In fact 94 percent of world population has recognized coca cola. You probably know its different taste ? Coca cola vanilla COCA LIGHT, Coca cola sherry ?
Do you know the story of coca cola ? Do you what make it so famous, and how they did to be so famous ? Let's move onto the subject !


History should be turned back to May, 1886. The pharmacist, Doctor John Pemberton who comes from Atlanta, Georgia, invented Coca Cola; he secretly kept its formula in his backyard. John's bookkeeper Frank Robinson, who had also excellent penmanship, gave this beverage the name Coca Cola, which has been recognized by 94 percent of population of today.

The first time when Coca Cola faced to the public, it was sold at the soda fountain in John's pharmacy the 8th of May, 1886. Like all the stories, Fortune is not made in one day. The first year of sales of Coca Cola, the business was a loss of $20. Until then, the soft drink like one and another was considered a tonic which contained extracts of cocaine as well as the caffeine rich kola nut.

The fate changed by the appearance of a new role, Asa Candler, which became in the end an American business tycoon thanks to Coca Cola. He began his business as a drugstore owner. In 1887, he bought the formula Coca Cola for $2,300 from its inventor John Pemberton.

Thanks to their marketing and advertising strategies, Coca Cola Company skyrocketed their sales by over 4000% by the last decade of 19 centuries. Of course, advertising is a key role in their success. Then, in the 1960s, they took a great and right decision which was essential in their further career. Coca

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