Coca-cola

1060 mots 5 pages
Exposé anglais Coca-Cola

Introduction

Today, we will talk about a famous beverage, or we can say that it is more like a common phenomenon. If you are recognized as 94 percent of world's population, you should know it! Perhaps you are one of the 10,450 consumers of its brand drinks per second all around the world. Tell us what are you drinking now? --Yes, it is Coca Cola.

Perhaps you know the advertisements of Coca Cola, or its different tastes, like Coca Lemon, Coca cherry, Coca light. Do you know exactly the history of this most famous company in the world? Do you know what makes it so famous? Today, let's reveal it, and then have a Coke!!!

By the way, Coke is the surname of Coca Cola.

History

History should be turned back to May, 1886. The pharmacist, Doctor John Pemberton who comes from Atlanta, Georgia, invented Coca Cola; he secretly kept its formula in his backyard. John's bookkeeper Frank Robinson, who had also excellent penmanship, gave this beverage the name Coca Cola, which has been recognized by 94 percent of population of today.

The first time when Coca Cola faced to the public, it was sold at the soda fountain in John's pharmacy the 8th of May, 1886. Like all the stories, Fortune is not made in one day. The first year of sales of Coca Cola, the business was a loss of $20. Until then, the soft drink like one and another was considered a tonic which contained extracts of cocaine as well as the caffeine rich kola nut.

The fate changed by the appearance of a new role, Asa Candler, which became in the end an American business tycoon thanks to Coca Cola. He began his business as a drugstore owner. In 1887, he bought the formula Coca Cola for $2,300 from its inventor John Pemberton.

Thanks to their marketing and advertising strategies, Coca Cola Company skyrocketed their sales by over 4000% by the last decade of 19 centuries. Of course, advertising is a key role in their success. Then, in the 1960s, they took a great and right

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