Création produit - carte sd radio/gps

Pages: 5 (1234 mots) Publié le: 2 novembre 2009
Epsci Inc.
*Numeria Card* (UFS)
Group composed of :
{draw:frame}
Marina Reclus
{draw:frame} Product Description of the product : Universal Flash Storage (UFS)
8 Go, orange with the company logo (Numeria)
Urban international GPS (itineraries + public transports and schedules) with an oral function
Radio FM
Adaptable to manyelectronic device as mobile phones, digital cameras, MP3 (with a big enough screen) and computers (to save data)
Size : 1 cm x 1.3 cm
*8 Go because when people buy a new memory card it is to get more memory than they used to have so we thought this capacity would be the best choice.
The company The business headquarters will be located in Canada (Toronto) and theproduction site in China (Shanghaï) to reduce production’s costs.
{draw:frame}
The Chairmen are the creators of the company and lead the board as a team. They plan and manage the board’s business in order to establish an effective board.
Two associates
One associate was a Marketing Director (Nestlé) and the other one was a Managing Director (Sony)
Besidesrecruiting people, the Chief Executive Officer (CEO) informs & consults the chairmen and assigns responsibilities. He also discharges the direction.
Ex CEO at Siemens
The Research and Development Department creates new products with innovation. It also focuses on the amelioration of existing products.
Steve Krugman
He participated to the launch of the iPhoneThe Production Director manages the production site and maintains relations with it.
Vanessa Johnson
She has already managed many production sites all around the world
The Sales Director deals with the whole distribution process. The two main sectors are Marketing and Import-Export.
Judy Sullivan
She worked on both Marketing and Import-Export inseveral companies such as Nike
A Finance Director deals with all the financial aspects of a firm, especially with the budgets.
Greg Smith
He used to be a certified public accountant for big companies
{draw:frame} In summary our company is composed of 118 people; 68 divided in the direction and four departments at the headquarters in Toronto and 50 in Shanghai inthe Minhang District at the production site.
Strategy & target The Universal Flash Storage is a new memory card which owns qualities that other types of memory cards do not have. This is why we chose to apply a price a little more expensive than it would be for another card. It reaches 42 €.
We focus on an “international strategy”, based on diversified advertising and distributionchannels to hit as many consumers as possible. Our product will target everybody, especially people who often travel. It is used to evolve in an international environment.
Market survey Presentation
A memory card or flash memory card come out in the 1990s but mainly in the industry . Many new formats appeared from the late 1990s into the early 2000s.
{draw:frame} The memory cardmarket is mainly composed of :
Memory Stick
Digital Card
Multi Media Card
Micro Drive
Smart Media
Accessory buyers spent an average of 15 percent of the cost of the primary consumer electronics device on accessories in 2006 in order to enhance the functionality or performance of their primary device.
The memory card market is highly fragmented.The main competitors planned to create a simple UFS with the CEA.
The competitors on the market are:
Advertising channels We have chosen different ways to promote our new product in order to increase our sales.
First of all, Internet seems to be a very good advertising channel because it is used by most people who can be considered as “potential consumers”. Internet permits...
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