Electronic business management : la redoute study case
614 mots
3 pages
Context Company: La RedouteContents
1. Brief Description 2
2. WSF 2
3. Use Case model of Participants and Processes 3 3.1. Use Case model 4 3.2. Explanatory notes 4
4. DFD Model of Processes and Information 4 4.1. DataFlow Diagram 4 4.2. Explanatory notes 4
5. Information Structure 4 5.1. Data Dictionary 4 5.2. Entity Relationship Attribute model 4 5.3. Explanatory notes 4
6. Technology Now and in the Future 4
References 4
Websites 4
Books and Journal Articles 5
Brief Description
La Redoute is the largest mail order company in France. The company is based in Roubaix and was founded in 1875.The CEO is Bertrand de Thalout. It is owned by the PPR holding company (Pinault-Printemps-Redoute).
The first activity was the women’s clothing but the company developed more activities as home equipment, leisure etc. Today, La Redoute is well-known as a multi-specialist and targets a large segment of customers.
Using intensively technologies, systems information and adopting a strong logistic system, La Redoute is the national leader of distance selling.
The annual sales volume is about 1700 billion of Euros. La Redoute is also an international brand with 23% of its sales made in 15 countries (most European countries).
The two main objectives of the company are the brands development and the customer’s satisfaction.
La Redoute uses a multi-channel distribution: catalogues, call centres or Internet which represents 25% of the total of sales. This is an element of differentiation for the company against its competitors. The objective is to give innovating answers to the customers thanks to a strong internal network.
WSF Customer | Products and services | Private customerAll segments of customers | Multi-specialist:ClothingdecorationHome equipmentLeisure etc.Services: delivery, after-sales service | Work practices (major activities): * Private customers order items on the website and pay on-line * Private customers