“The online phone shop you can talk to”

CONTENT PAGE

INTRODUCTION P. 3

TASK A

MARKET ENVIRONMENT ANALYSIS

I- PESTEL ANALYSIS P. 4

II- Porter’s 5 Forces ANALYSIS P. 7

III- FONESHOP’S RESOURCES P. 9

IV- CRITICAL SUCCESS FACTORS P. 9

SUMMARY TASK A / SWOT ANALYSIS: - STRENGHTS/WEAKNESSES; P. 10

- OPPORTUNITIES/THREATS P. 11

TASK B

STRATEGIC OPTION

I- 1st STRATEGIC OPTION P.12

II- 2nd STARTEGIC OPTION P. 13

TASK C

ACCEPTABILITY, FEASIBILITY, SUITABILITY

I- 1st STRATEGIC OPTION P14

II- 2nd STARTEGIC OPTION P.15

III- what is the strategy implantation

who should be given priority? P. 16

REFERENCES P. 17

FIGURES

Figure 1: PESTLE Analysis, Impact of External Factors on the Industry

Figure 2: Strength of the Five Forces by M. Porter

Figure 3: Ansoff Matrix, the recommendable strategic option

INTRODUCTION

Foneshop.com is a company who was created in 2004. Part of Excalibur Group until recently the company is now independent but still maintains links with the group previously cited.
Foneshop.com is an e-commerce company, indeed the two main activities are: □ Sales of mobile phone accessories through their own websites. This activity is under Foneshop.com Limited's control and its French subsidiary SARL Excalibur Europe. □ Design and Build of e-commerce websites for external clients. This activity is led by Excalibur Studio, a branch of Foneshop.com Ltd.

With its 12 websites, included Foneshop.com, the company is present in the main countries of Europe as UK, France, Germany Spain and Netherlands... and is now consider as one of the UK's leading online retailers of mobile phones and accessories.
The company consists of 5 persons.

In the first part of this report, you will find an analysis of the environment of Foneshop, presenting both of internal and external environments with also the critical success factors. To summarize this part I’ll present a table