SpaFinder’s 2011 Spa Trend Report™ “Top 10 Global Spa Trends to Watch in 2011”

Company announces its eighth annual forecast of the emerging concepts set to shape the world of spa next year, and beyond President Susie Ellis Predicts All Eyes Will Be on Asia, An Explosion of Spa Brands, A New Focus on Aging Demographics (and a Liberal Dose of Salt) Will Hit the Spa Scene Next Year

SpaFinder’s Top Ten 2011 Global Spa Trends: Aging...Raging All Eyes on Asia Salt Rooms and Salt Caves Spa Brandwagon Deals Gone Wild Science of Spa Hyper-Local Spas Extreme Beauty: Spa Edition Spa, in a New York Minute
Surprising Special Events

1) AGING...RAGING Whatever term you use, “aging baby boomers,” “silver spa-ers” or “active retirees,” the fact is that the 65-plus spa-going demographic will have a massive impact on the industry for years to come.The data on the “graying” of the North American, European and Japanese populations could fill a library, with these regions’ populations aging at a rate unprecedented in human history. And millions of baby boomers (the generation that galvanized the spa/wellness revolution) turn 65 each year… This demographic viciously rejects labels, and the days of “over-65” as a catchall “old-person” category will soon become ancient history. (After all, there’s a huge difference between a 70-year-old who plays tennis three times a week and an 85-year-old seeking pain relief.) Savvy spas will now be rethinking everything to address these all-too-often-ignored niches’ specific needs: from facilities, to equipment, to programming, to marketing and staffing. Physical therapy, rehabilitation, recuperation and just plain old pain relief will increase on spas’ menus, to meet the needs of clientele with back, neck, knee and mobility issues. A few forward-thinking examples: