Tourism Marketing (Mark995)
Weekly Journal: week 7, 7th of September 2010
Student: Sordet Valerie (3791671)
Journal Article details:
« Risk, uncertainty and the theory ofplanned behavior: A tourism example »
Author: Vanessa Ann Quintala, Julie Anne Leeb and Geoffrey N. Soutar
Publication Frequency: 8 issues per year
Published in:Tourism Management, Volume 31, Issue 6, December 2010, Pages 797-805
Traveldecision-making implies many factors which influence a destination choice. Peace, stability and safety are one of them which have a great impact of destination viability. The “safety image” of a country cancome from different factors such as health, natural disasters or even terrorism.
In order to determine the influence of risk in the decision-making process of a destination, a research has beenconduct in Australia to analyse the impact of this factor on Asian people coming from South Korea, China and Japan. The aim of this study is to identify a relationship between perceived risk, uncertaintyand planned behaviour. The results demonstrate that there is a clear influence on whether those populations want to visit Australia or not depending on their perception of risk of the country. If theyhave a negative image of it, there is a little chance that they will travel in Australia. Those factors are even more present among Chinese who perceive travelling as a dangerous activity. Therefore,...
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