Introduction:

The country investigated in the report is Sweden – officially Konungariket Sverige (the Kingdom of Sweden). It is a Nordic Country in Northern Europe. It is east of the Scandinavian Peninsula. It's bordered by Finland on the east, and Norway on the west. It is also connected via a land-bridge to the country of Denmark in the southern region. The reason for the investigation is to find out whether Sweden is a good country to enter the ‘Bale Shear’ in that market. ‘Bale Shear’ is a product produced by an Irish Company called Unique Inventions Company Ltd. who produce farm products. It was then sold to Tanco Engineering Company. This product changes the way in which the round bales are fed by making it easier and more economical to use. It has a system of automatic grab and cut, where one standard of hydraulic coupling is used. It is ideal for feeding passages and diet feeders. In the report the Political, Legal, Economical, Social, Demographic, Physical and Technological parts were discussed as well as Competitors. The report ends with a Conclusion which states whether it is profitable to enter the product into Sweden or not.

Market Criteria:

The team listed up general data that may affect the market which is that of agricultural machinery. The data subsequently determines whether Sweden is favourable to the establishment of the company ‘Tanco Engineering’ and their product the ‘bale shear.’ They cover topics such as the agricultural environment of Sweden in terms of numbers and qualitative data, as well as topics such as competition in this market, etc. From this data the team was able to determine the potential to sell the ‘bale shear’ to Sweden:

- Farms Companies in Sweden: around 89,600 Farms in Sweden

- Formation of the Land: In the north of Sweden it is rugged with snow-covered mountains and thick forests, while central Sweden is dominated by lower mountains in the west that give way to heavily forested hills and ridges,