• Well-established tourism in member countries: Singapore, Malaysia, and Thailand already have high annual visitor arrivals.
• Political awareness: The importance of tourism is wellrecognised among many ASEAN countries, as highlighted through ministerial ASEAN meetings and summits.
• A full-time ASEAN Secretariat already exists to coordinate cooperation and integration efforts.• Safety: ASEAN member countries have traditionally been considered safe and visitor-friendly.
• Well-developed business sectors: e.g. Singapore, Malaysia, Thailand and Indonesia are also beingjoined by emerging economies, such as Vietnam, Lao PDR and Cambodia.
• Well-developed entertainment options: Countries already offer shopping, nightlife activities, etc.
• Well-developed linkagesto external markets are in place.
• Greater Mekong Subregion (GMS) alliance: ASEAN integration should lead to synergistic effects.
• Access: e.g. GMS countries may not necessarily require airtravel.
• Member countries have unique destination images.
• World-class airports facilitate travel: e.g. Singapore Changi and Kuala Lumpur International Airport, as well as the region’s newestairport, Suvarnabhumi International Airport in Bangkok, set to open later in the year.
• Diverse tourism resources within the region range from nature to culture, religion, sports, and health and wellness.• Seasonality patterns are similar for all ASEAN member countries, which is conducive to multi-country tour patterns.
• Some member countries have widespread English language capability.
•Well-developed intra-ASEAN tourism already exists. Short-distance travel potential is well suited to the regional population’s income.
• Countries are at different levels of inbound andoutbound market maturity.
• Countries are at different levels of manpower standards.
• Possible competing strategies are in play: e.g. more than one country aspiring to be a strategic hub, or...
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