The new IPAD Green
The Ipad Green is a tablet that looks like a bigger Iphone or Ipod Touch. . It has a led touch screen interface.
Height : 9,50 inches (241,2mm)
Width: 7,31 inches (185,7 mm)
Depth: 0,34 inches (8,8 MM)
Weight: 1,33 pounds (601 gr)
Storage: 16 GB, 32 GB, 64 GB
Wireless and cellular: Wifi, Bluetooth
Cameras, video, TV
Power and battery: 25 watt hour rechargeable lithium-polymer (10 hours of surfing the web on Wi-Fi, watching video or listening to music)
- Environmental features:
"Arsenic-free display glass
Mercury-free LCD display
Recyclable aluminum and glass enclosure"
- Green Ipad specifics:
Available in several colors: green, pink, purple, and blue
Computerreuse and recycling program
Apple has a “computer reuse and recycling program” and even gives a gift card for the value of our old computer, but this program doesn’t include the iPad according to Apple’swebsite. It would be interesting to apply it to our new product.
- customers with an environmental focus
- high purchasing power
It will have a different setof price depending on the storage and will be a little expensive than the new Ipad coming.
- 16 GB: 550 € ($499 for the Ipad 2)
- 32 GB: 650 € ($599)
- 64 GB: 750 € ($699)
The product isbase on innovation and has an “haut de gamme” image. The pricing strategy will be adapted to the demand; the expected price for a tablet is around 400-500 € euros. The Ipad will be slightly above thispricing to maintain its brand policy. To boost the sales a special promotion, three months after its launching, will offer a 100 € discounts on any other Apple products for the purchase of a Green Ipad.Place
- Apple’s store
- Retail outlets like Fnac Surcouf
- Apple’s website
- Apple’s partner websites: cdiscount, rueducommerce…
As for any launching of Apple’s...
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