Kosta Boda
“L’art du verre ou l’usage du verre dans l’art” Fadat, 2008
Current situation analysis
Kosta Boda, a Swedish glassmaker, wants to penetrate the French market of glasswork. In order to understand the current situation of the glasswork market, we will first do a SWOT analysis with the external environment and then the internal environment of Kosta Boda. Then we will do a Porter analysis of the market…
SWOT analysis
External analysis Opportunities | Threats | Despite the economic crisis, the luxury sector remains strong because of the values of well-being and dream. Moreover, the analysis of the past crisis illustrates that the luxury industry has been one of the strongest facing economic difficulties (Comité Colbert, 2008) | New competitors can enter quickly which shows the “big opening of the sector” : creativity as a key success factor (Comité Colbert, 2008) | High revenues increased from 2004 and 2007 and the inequalities upwards (Solard, 2010) | Concerning the “art-de-la-table”, Asian competitors are growing (Ministère de l'Économie, des Finances et de l'Emploi, 2007) | Luxury market is growing with an annual growth more than 8% between 2005 and 2008 (Comité Colbert, 2008) | Household budgets are decreasing for the “art-de-la-table” (Ministère de l'Économie, des Finances et de l'Emploi, 2007) | Consumers want traditional and modern products (Ministère de l'Économie, des Finances et de l'Emploi, 2007) | French glass companies are going to decrease their price (Ministère de l'Économie, des Finances et de l'Emploi, 2007) | Companies of the sector have a challenge: modernization, creation and innovation for the products (Ministère de l'Économie, des Finances et de l'Emploi, 2007) | Lack of competitiveness from the companies du to the handmade work (Ministère de l'Économie, des Finances et de l'Emploi, 2007) | | Lack of dynamism from the different companies du to the low budget of the household for the art-de-la-table (Ministère de