La beauté selon les marques
367 mots
2 pages
WRITING 1) Give a brief presentation at the 3 campaigns 2) The icon versus the ordinary woman wich the 2 approches do you prefer ? Why ?We have tree differents campaigns. In the first campaign, he first campaign which is of L’OREAL, we can see a celebrity, Jennifer LOPEZ. She is a singer, world-famous. L’Oréal decided to make of her, one of icon of the brand.
We know that L’Oréal works only with big celebrities, as Eva LONGORIA, Jane FONDA, Claudia SCHIFFER,… To take Eva LONGARIA and Jennifer LOPEZ as two icons as the brand, allows to target the latin community, it’s an essential point for L’Oréal.
In the second campaign, we can see a website of the brand DOVE.
This site does not propose products, but an innovative concept. Indeed, this one is called « Dove Self-Esteem ». He allows to release the young generation of the stereotypes which limit his perception of the beauty. Moreover, there are several activities which allow the development of the self-respect.
This concept is a movement against the false beauty in women’s magazines, advanced by the current society.
The last campaign was created in 2006, it is of the brand NIVEA, the big producer in the market of cosmetics. They created a web site, which allows to be in connection with the customers of the brand.
This concept allows a rapprochement, which allows it can better meet the needs and waits of their customers. This values the image of NIVEA.
Theses tree campaigns, shows us that every big group of cosmetics has a particular relation with their consumers.
L’Oréal sells of the dream, Dove proposes a reality, and NIVEA gets closer to their consumers.
In this 2 approches, the icon versus the ordinary women, it is evident, that I choose the side " ordinary woman ".
When I buy a product, I need reality, because I know that a product will not make me so beautiful like Eva Longoria, or another great star. These women are daily maintained by professionals of the beauty.
I am a