Le marché des lentilles fluorescentes

3945 mots 16 pages
1. The florescent lenses : the origins of the idea and the description of our company 2.1. The origins of our idea
When we go outside, we like to be seen for several reasons which the main one is the search of the intention from the others. For that, we choose our clothes and the accessories (belt, scarf…) our make-up for the girls or for the boys, a gut air cut. But people do not directly think they can dress the eyes. We cannot deny the fact glasses or lenses already existing do not dress the eyes but we need to be more visible and more conspicuous. With the lenses we can change the color of the eyes every time we want, adapt the color of the circumstances such as for a dinner or when we go out that is why we have decided the market of the lenses. The quality of the fluorescence appeared to us as an obvious idea. In fact, we are young and the night world is appealing: we mean by that the world of the clubs, of the parties in other world the life by night. 2.2. The originality of our company
For the different reasons mentioned on top, we have decided to set up a company specialized in the fluorescent market. 2.3.1. Our company and the juridical form
At the beginning, we definitively know that we cannot set up a blue ship company. We will try to make our business a going concern by setting up a Private Limited Company named: Elektros. (Elektros is our trade Name). The laws in France do not oblige the owners of this kind of company to set it up with a minimal capital. (1 euro is enough). The company has its own capital (assets), but in case of bankruptcy the personal goods of the owners will not be distrainable. The responsibility of the coworkers is limited to their opening capital. The law in France foresees at least 2 and maximum 100 associates. So, Elektros could take benefits offered by a French Private Company Limited and will be liable to the Corporate tax. 2.3.2. Our products 2.3.3.1. The lenses
Thus, we

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