Loreal

1680 mots 7 pages
Markets/Products analysis

Cosmetic’s market

A growing market :

Since 1990, the world cosmetics market has been growing at twice the rate of the annual global average GNP. It is still growing even in developed countries, thanks to new demands and new markets, but the growth of the cosmetics market is especially important in the emerging countries where the correlation between economic development and consumption of cosmetics is strong. (Size of cosmetics market, 1991: 63.4 billions of dollars and in 2005: 116.7 billions of dollars)

Graph:

Loreal Figures :

Turnover on cosmetic segment for 2005:

Share of cosmetic’s turnover by division:

Share of cosmetic’s turnover by business segment:

Share of cosmetic’s turnover by geographic zones:

Cosmetic’s turnover of Loreal is 14.2145 millions of euros.
The division most important is consumer products with 52.8% of turnover either 7.499 millions of euros follow of luxury product with 25.2% of turnover and professional product.
For segments, you have two segment equivalent haircare and skincare with 24% for both; follow by make up with 21% of turnover.
Finally, the most important geographic zone is Western Europe with 6.7 millions follows North America with 3.8 millions of euros, but you have different evolution in other part of the world with an important growth of sales. (For example Eastern Europe with + 34.3% for 2005)

Market trends :

Men’s evolution

Men today are changing, and are no longer so bound by their traditional roles: they have gradually adopted more varied life styles, and are devoting a greater proportion of their time to their families. Taking care of one’s appearance is no longer taboo. It is one aspect of feeling good about oneself. The way a man dresses and takes care of himself can even become a pleasure. All over the world, for new generations of men, skincare and haircare have become quite natural concerns.

Men represent a large market; in

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