Mac donalds communication

1161 mots 5 pages
MACDONALDS I. Macdonald’s: The most famous fast food brand 1) Presentation:
McDonald's Corporation is the world's largest chain of hamburger fast food restaurant. The MacDonald’s product are hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes, and desserts.
McDonald's company is a multinational which have more than 31 000 franchisees fast food under McDonald's brand, in 121 countries , among 1 134 in France, and more than 12 000 in the United States. Macdonald’s serve 58 million customers each day and employing more than 1.5 million people.
This Map shows us all the countries where Macdonald’s is presented in the world according to the arrival date. Red countries represent the firsts Macdonald’s countries and blue countries the most recent countries. The first McDonald's restaurants opened in the United States, Canada, Costa Rica, Panama, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden, in order of openings.

2) History:
The business began in 1937, Richard and Maurice McDonald’s brothers opened an hot dog stand called « Airdome » in Arcadia, in California. Then, in 1940, they moved in San Bernardino, in California and they opened the first MacDonald’s restaurant. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee."

McDonald's filed for a U.S. trademark on the name McDonald's on May 4, 1961, with the description "Drive-In Restaurant Services. In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol instead of a single arch.

MacDonald’s logo is typographic. It represents an overlapping double arched yellow “M” on a red square. In fact, red represents fast food color; we can notice that Quick and KFC logos are red too. It’s also an happy and flashy color which is in connection with children universe. In fact, children are one of main

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