Malaria Treatment :
The case of a non-functional market driven by economic and political stakes

A case of Marketing Controversies

Introduction 3
I : A huge demand to which the supply does not answer : the social status of malaria 4
A/ Malaria: an ignored disease? 4
B/ A non-functional market? 7
C/ The malaria market: a market which could be a source of great value but with huge barriers 9
II : Market analysis 15
A/ The distribution circuit and protection means against malaria. 15
B/ The role of the different actors in shaping the market 17
C/ The influence of the different stakeholders and of the barriers on the market 22
III : The fate of malaria treatment is hanging on political interests that are not necessarily linked with the disease 25
A/ Some political stakes slow down the development of malaria treatment : 25
B/ Some political and economical stakes, on the contrary, foster the malaria treatment development 29
Conclusion: 32
IV : Bibliography 34

Introduction

- Apply an economic sociology lens

April 25th 2010 was the World Malaria Day... Did you hear about it? Probably not...
However, malaria is the first killing disease in the world. 90 countries are suffering from this disease that kills one person every 30 seconds (1 million to 3 million of death per year). Among them, 80% are countries of sub-Saharan Africa. Malaria is on the top of the agenda and the World Health Organization (WHO) founded the Global Fund against AIDS, Tuberculosis and Malaria in 2001.

Parts of the world where Malaria is endemic High level of Chloriquino-resistance or multi-resistance Chloriquino-resistance No Plasmodium falciparum nor chloriquino-resistance No Malaria

Just keep in mind that malaria is not contagious, except in one case: when a woman suffering from malaria gives birth to a baby, the latter is likely to be also contaminated. But generally, people catch malaria from mosquitoes. So the main way to prevent