Mignard
Nicolas
Erasmus

Marketing research

Marketing study
“The perspective of the music market to counter the illegal downloading”

Summary

I. Presentation of the labels’ market II. Secondary Data III. Choice Of the panel IV. Questionnaire V. Analysis of the answers VI. Conclusion
Introduction
The purpose of this market study is to find a way to solve the problem of illegal downloading. In France, labels are complaining about illegal downloading they are putting pressure on the government to punish the pirates. So French government created a law to counter the massive illegal downloading, it’s called ADOPI. This law is not very well accepted by the customers.

I. Presention of the labels’ market
In the 21st century, client spent far less money on recorded music than they had done before in 1990s, in all formats. Total revenues for CDs, vinyl, cassettes and digitals download in the world dropped 25% from $38.6 billion in 1999 to $27.5 billion in 2008 according to IFPI. The revenues in the U.S. dropped from $14.6 billion in 1999 to $10.4 billion in 2008. The Economist and The New York Times report that the turnover of the label companies will keep going downward, the trend is expected to continue for the foreseeable future —Research predicts that by 2013, revenues in USA may reach as low as $9.2 billion.

This dramatic decline in revenue has caused a lot of layoff inside the industry, driven retailers out of business and forced record companies, record producers, studios, recording engineers and musicians to seek new business models because the actual label is obsolete, they didn’t pay attention of the cultural revolution link to the appearance of internet . In the first of the decade, the record industry took aggressive action against illegal file sharing( a lot of companies have been assign in justice) . A lot of website had to close. In 2001 it succeeded in shutting down Napster (one of the leading