Marketing
QMB 602
Sagesse University
Faculty of Business Administration & Finance
MBA Program
Fall 2010
Course Syllabus
Professor: Kabalan Wehbe
E-mail: kabalanwehbe@hotmail.com
TIME AND VENUE
This class will meet from 6:30 p.m. to 9:30 p.m. on Fridays (In French) in Room 302, Building M.
Prerequisite: graduate standing
COURSE DESCRIPTION
BAD 423 is the course that will help the student to familiarize with business research & its role in decision making in today’s business world. In this respect, the student will learn several main methodologies and techniques for research, including problem definition, data collection, analysis, manipulation & interpretation. The student will learn how to initiate a research & how to present results in a professional report.
It also includes an introduction to the SPSS statistics software, a designed package to facilitate the research process
REQUIRED MATERIAL
Business Research Methods
By Donald R. Cooper & Pamela S. Schindler
9th edition, Mc. GRAW-HILL International Edition.
RECOMMENDED READING LIST
Books: ❑ Research methods for business: a skill-building approach / Uma Sekaran. – 4th ed. New York: John Wiley & Sons, c2003.
❑ Business statistics on the web: find them fast – at little or no cost / Paula Berinstein. Medford, N.J.: CyberAge Books, c2003.
❑ The skeptical business searcher: the information advisor’s guide to evaluating Web data, sites and sources / by Robert Berkman Medford, N.J.: Information Today, c2004.
❑ Customer Information Exchange, ethical frameworks and gender in the Arab business world / Ali Al Shamali and Kenneth L. Wild. Abu Dhabi, U.A.E.: The Emirates Center for Strategic Studies and Research, 2002.
❑ Handbook of research in mobile business: technical, methodological and social perspectives / Bhuvan Unheikar. Hershey, PA: Idea Group Reference, c2006.
❑ Research methods in business studies: a practical guide / Pervez