In a few years, new technologies upset the tools, methods, infrastructures and work methods in the sector of the media and communication. This phenomenon does not cease developing, while taking new forms, often unforeseen.
The press, but more specifically the media must have a capacity of permanent adaptation, in an environment of competition which is renewed unceasingly. This is why it wouldbe interesting to see which the consequences of this evolution for the media are? The journalist is thus confronted with new problems and must meet a greater ethical requirement. Is its role for modified as much?
“The irruption of numerical new technologies is about upsetting not only the economy of the traditional media, but also their modes of organization, their structures and theircontents”. Vis-a-vis a numerical reorganization in progress, the press and the media in general are seen confronted to revisit its trades in the very short term. It is not clean in Europe: the whole world knows the same evolution.
With the successes of blogs - RSS - podcasts - search engines - access providers investing in information - sites of classifieds - information on mobiles etc. The press musthave a capacity of permanent adaptation in an environment of competition which is renewed unceasingly.
All the media are touched. No company escapes a handing-over in question of its offers like its strategic choices: the press in the highest degree, but also news agencies, television channels, radios. The tendencies indeed appear to develop. After the daily press and the professionalnewspapers, it is the whole of the sector of the press magazine and the television which is from now on concerned.
The new communication networks constitute today a real challenge for journalism. The Internet has indeed upset research and the production and information circulation. The adaptation necessary yields the place to the innovation. The journalists are not satisfied any more to put on line asimple electronic counterpart of the printed versions, but exploit the logic of the Network to create new communications tools - the online newspaper.
The latter launched out in the race to the Network, thus encasing the step with the American newspapers already strongly present on Web 2.0 (CNN). The adaptation to Internet, which answers the increasing demand of the Net surfers, each timemore, raises however problems of profitability and financing which translate the acuity of the economic issues of online journalism.
The online news is above all the media commercial. However information is free there. Then, why so the newspapers launch out in free Web whereas their prospects for profitability are far from being assured?
According to the investigation “Mediangle” on May1998 in France, the exemption from payment of information is largely voted by plebiscite by the Net surfers, since 70% of the questioned people were then favourable to free information financed by publicity, and 25% only with one mixture of financing by the public and publicity.
Such a reserve illustrates initially the fact that the online payment did not enter manners yet, since most Netsurfers do not make electronic confidence with the means of payment used. The development of means of payment made safe on Internet is thus a stake of size for the development of journalism on line since it will make it possible to gain the confidence of the users.
It remains that, in many cases, the confidence of the Net surfers is not the only obstacle with the marketing of journalistic informationon the Internet. The Net surfers do not seem ready to pay for information which they can get or consult on the internet. In addition, a quarter of the Net surfers consulting the traditional press online consult the online news not to have to buy the version paper, and 8% to check the interest of the version paper before buying it. The online version thus offers an advantage for the reader. It...
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