Ieseg 1.1

INTERMEDIATE REPORT OF THE COMPANY PROJECT
ENTREPRISE BECQUET

Intermediate Report of the Company Project : Becquet
Introduction
Our interview being on Friday (that is to say two days after the deadline for the intermediate report), we have tried to do as much as possible in order to collect information on the company. Firstly we need to tell you that we have completely changed our minds and chosen a different company of the one we had initially taken. Now we deal with Becquet, a mail-order textile company, subsidiary of 3 Suisses International SA. That is why we are going to show you in this intermediate report: * The plan we have been creating so far * The questions we have for the Marketing Manager of Becquet (who is also an IESEG alumni) * The parts we have written so far about the company’s history and the issues of its parent company: 3 Suisses International SA, and also the study of the website layout and catalog.

Our plan concerning the « company project » will be structured as following :
As a first part, we are going to study the marketing strategy of Becquet, which is based on mail order. We are going to analyze how the company manages to attracts more and more consumers, thanks to a complete internet website, which is the most used way of communication of the company.
In a second part, we will deal with the organization of the company, that is to say the actions which are taken in order to improve the productivity in a company whose main activity is mail order. Becquet is composed of about three hundred employees, so we will detail as much as possible its structure. We are also going to study the way the company hires. We will deal with the company’s philosophy, i.e. the valor that the company wants to give to its employees, and also the image to give to the consumers, what is very important for a mail order company.
As a third part, the production of the company is going to be detailed, meaning where the products