Strategy diagnosis- train strategy

Pages: 24 (5817 mots) Publié le: 9 mars 2011
Strategy-Train Module III Unit 2 Authors Training Material online

Small Enterprise Strategic Development Training Strategic Diagnosis The external Environment Rupert Beinhauer, René Wenzel (FHJ) www.strategy-train.eu

This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsiblefor any use which may be made of the information contained therein.

Table of Contents Module III. Strategic Diagnosis Unit 2 : The external Environment

Entrance.......................................................................................................................... 3 Keywords...................................................................................................................... 3 Learning Objective........................................................................................................ 3 Estimated Time............................................................................................................. 3 Introduction..................................................................................................................... 3 2.1.1 What are Key Forces of the external Environment?.......................................... 4 2.1.2 Why is observing your Competitors an important Issue? .................................. 5 2.1.3 Who are our Products aimed at? ...................................................................... 5 2.1.4 Analysing contextual and perceptual Environment........................................... 6 2.1.5 Case Study: Analyses of the competitive Environment..................................... 8 2.2 Porter’s Five Forces – Competitive Position Analyses ........................................ 10 2.2.1 What is Porter’s Model of Five Forces? .......................................................... 10 2.2.2 Why are some Industries more profitable thanothers?................................... 11 2.2.3 Where can Porters Model be applied?............................................................ 11 2.2.4 How do I implement this Analysis Method?..................................................... 11 2.2.5 Case Study ..................................................................................................... 14 2.3 Strategic Groups................................................................................................. 14 2.3.1 What are Strategic Groups?............................................................................ 14 2.3.2 Why use Strategic Group Analysis instead of Porter’s Five Forces? .............. 15 2.3.3 Competitive Conditions of Strategic Groups ................................................... 15 2.3.4 How do I conduct aStrategic Group Analysis? ............................................... 15 2.3.5 Case Study ..................................................................................................... 17 Summary of Key Points .............................................................................................. 18 Summary of Learning Objectives.................................................................................. 18 Bibliography .................................................................................................................. 19 Books/Articles ............................................................................................................. 19

Module III – Unit 2

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Module III. Strategic Diagnosis Unit 2 Entrance
Keywords Customers,suppliers, technology, synergies, competitors, Porter’s Five Forces, strategic groups, market entry barriers Learning Objective This unit on Environmental Analysis includes the study of the organizational environment which outlines all the environmental factors that can significantly influence your company operations. It will help you understand what is happening both inside and outside your company and...
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