Advertising

vidéos et images pour appuyer la publicité. • Location-Based Messaging : Message (SMS ou MMS) à caractère publicitaire dont l’offre est basée sur la position géographique de l’appareil. Exemple : Offre d’un restaurant à proximité. • In-Content Advertising : Les publicités sont intégrées dans une application. Exemple : dans un jeu, le personnage peut se servir de boisson de marque Red Bull pour avoir plus de pouvoirs. • Mobile Internet : Les publicités sont insérées dans le contenu d’une page web

Luxury Pyramid {draw:frame} THE PRICE IS PERCEIVED AS EXCESSIVE IN RELATION TO THE GENERIC CATEGORY. Paradoxes: Price: The higher the price the more desirable the object. Communication & Promotion: Sometimes there is no advertising Scarcity: Restricted in quantity, (sometimes the unique object) Distribution: Perception of very few retail outlets of ten restricted access to shops. CRM: Very close attention to individual client. Production:

Monday 08:00 - 09:00 09:00 - 10:00 10:00 - 11:00 11:00 - 12:00 12:00 - 13:00 13:00 - 14:00 14:00 - 15:00 WALKING TOUR 15:00 - 16:00 16:00 - 17:00 17:00 - 18:00 18:00 - 19:00 19:00 - 20:00 Advertising in the UK Lamprecht 1300 - 1600 Leadership Barton 1300 - 1600 British Culture and Civilisation Redfern 09h - 12h Advertising in the UK Lamprecht 0900 - 1200 01-February Tuesday 02-February Wednesday 03-February Thursday 04-February Friday Successful Businesses & Ad Campaigns HunterLucke 0900 - 1200 Enquiries

Culture and Marketing Report Table of Content Table of Content 2 1.Introduction: 3 1.1 The tools to identify the cultural differences: 4 2. Consumer Behaviour 8 3. How does culture influence advertising? 17 3.1 Language 18 3.2 Religion 18 3.3 Cultural Influence analysed through Hofstede's dimensions 19 3.4 Culture Influence through Trompenaars dimensions 21 4. Global Branding 22 4.1 Global branding 25 4.2 Product Mix 26 4.3 Attachment of global brand to their countries

Integrated marketing communication Advertising (major part of communication) 1. Consists first in a copy strategy. Make sure that as a product manager, you give instruction to your advertising agency to respect the characteristics of your product  Copy strategy. Objective + Audience : Respect the promise that we do to the audience To whom do you want to communicate your promise. How do you choose your target? By doing segmentation. Reason why va permettre de donner un support réel

compared to say a shirt where forty per cent of the sewing process could be automated. The firm start to export it product to Spain and Norway but one of the problem is that the brand is unknown into this country. So it has to invest in the advertising, because it’s one of the better mean to introduce them. External analysis. There are many competitors, like retailers which are not specialized in lingerie. And in Germany these non textile retailers have a market share of 11.8 per cent

Testimonial Advertising - Anton Ahlin and Sarah Derroisne Intro - Advertising copy approach using an individual who has tried a product and been satisfied with it to favourably endorse the product. The endorsement may be in the form of a statement or a letter, and the individual may be a well-known personality, such as an actor or athlete, or a satisfied customer appearing as an impartial "person in the street." The idea behind testimonial advertising is that a prospective customer may be favourably

Michael L. (1986), « Affective Responses Mediating Acceptance of Advertising », Journal of Consumer Research, vol.13, September, 234-249. BAUX Philippe (1991), « Modèles de persuasion et parrainage sportif », Revue Française du Marketing, n°131, 1991/1, 51-67. BURNKRANT Robert E. & SAWYER Alan G. (1983), « Effects of Involvement and Message Content on Information Processing Intensity », Information Processing Research in Advertising, R.J.Harris, Ed. Hillsdale, NJ : Lawrence Erlbaum Associates, 43-64

Opportunities and Threats 22 VIII. Marketing strategy – Mix marketing 22 1. Product 22 2. Price 24 3. Promotion 26 a) The first group: beginner players 26 b) The second group: Intermediate players 27 c) The third group: Pro gamers 28 d) Advertising for the three groups 28 e) Promotion planning 29 4. Place 30 IX. Conclusion 32 X. Recommendations 33 XI. Sources 34 XII. Annexes 35 Thanks We were anxious to thank the company Play2Improve to have given us the opportunity to work

thanks to Coca Cola. He began his business as a drugstore owner. In 1887, he bought the formula Coca Cola for $2,300 from its inventor John Pemberton. Thanks to their marketing and advertising strategies, Coca Cola Company skyrocketed their sales by over 4000% by the last decade of 19 centuries. Of course, advertising is a key role in their success. Then, in the 1960s, they took a great and right decision which was essential in their further career. Coca Cola would be no more served at the local