Advertising

Semiotic Analysis of the “La Poste” advertising campaign EXECUTIVE SUMMARY This report is about the study of the advertising campaigns of the French postal organization, “La Poste”. Since its first TV commercial as an autonomous organization in 1980’s, the organization has radically changed its advertising strategy adopting throughout the years new themes and concepts. Thus this report aims firstly to provide relevant contextual information about the organization and unveil the reasons for

Commentaire d'une publicité. «If you're not happy with what you've got switch» what promising catchprase ! The document which is proposed to us is an advertising of Australian bank. We can see the promising catchprase at the top in capital letter. First of all we can say that the Australian bank (we can see his logo in the bottom right-hand corner) choose humour to illustrated is catchprase. In fact, the document is a picture of a cinema. In the foreground, there are three people : one

seems coherent for several reasons: the group holds the necessary free Cash Flows to be self-financed its internal growth and the company is not on a questionable market. SOCIO-CULTUREL : JC Decaux has grown into Europe’s largest out-of-home advertising company and the second largest in the world. The majority of JC Decaux’s business is done in France accounting for over 40% of its revenues. It is thus in the French sociocultural environment that it is built JCDECAUX, in spite of an international

plan comptable accounts department service comptable act of God un cas de force majeure, une catastrophe naturelle advertisement une publicité, une annonce advertising la publicité advertising agency une agence de publicité advertising department le service publicité advertising media les supports publicitaires, les médias advertising, deceptive la publicité mensongère after-sales service le service après-vente agenda l'ordre du jour agent un représentant appointment une nomination approval

MEDIA SELECTION Actual situation : Key advertising objectives in repositioning * Challenge the existing consumer perceptions of cider * Adress the need to communicate the Bulmers product values * Reassure beer and lager consumer of the Bulmers product values and benefits Key media objectives in repositioning * Deliver the Bulmers message in as compelling and innovative a manner as possible * Challenge consumer beliefs in cider advertising by constantly surprising consumers <ith

European capitals, a first for Renault. The way of working with Renault’s historic advertising agency, Publicis, has also changed. The objectives: channel diversity, with the head office overseeing briefs and production, and stimulate creativity by making the country offices compete with each other and make each launch an opportunity to promote the brand. The results: fewer commercials per product, with 20 advertising campaigns launched in 2008 in more than 80 countries, a new slogan for Clio – “Exterior

production cost reduction must not be reflected on the quality; otherwise the national brands will not differ anymore. - The communication cost can be reduced too. The national brands have to communicate more on the place of sale than on global advertising like TV or newspapers. For example, in 2004, Evian dedicated € 8.7 millions in communication whereas Cristaline spent € 1.2 million. - Finally, national brands have to reduce research and innovation costs. Second solution: Create new brands

MILLION Florence ; 1er Groupe B UNIT 6 : ADVERTISING Vocabulary : Directories = la direction Run = dirigés, cadrés Exhibition=Exposition Point-of-sale = les points de ventes Target=viser Persuade = encourager/persuader Mailshots = des mailings Billboards/hoardings= des panneaux publicitaires Posters = des affiches Endorsement = l’endossement ex : Clooney endorsement nespresso Publicise= rendre public Promote= promouvoir Word of mouth= le” bouche à Oreille”

which owns qualities that other types of memory cards do not have. This is why we chose to apply a price a little more expensive than it would be for another card. It reaches 42 €. We focus on an “international strategy”, based on diversified advertising and distribution channels to hit as many consumers as possible. Our product will target everybody, especially people who often travel. It is used to evolve in an international environment. Market survey Presentation A memory card

Introduction I. Current situation. II. Mains Companies position. • Microsoft
 • Google, Yahoo! • Apple III. Who is responsible of this privacy disclosing ? • Users • Others IV. Advertising, best way to use peronnal information. • Hypertargeted ads • Microsoft, two differents versions Conclusion I. Current Situation: The security of our private information on Internet is currently one of the most important subject. This security has always been put aside, priority was to