Advertising

purchase is a way to increase traffic and customer loyalty. It is all the marketing techniques deployed on a point of purchase used to increase its effectiveness. We can then view several areas of marketing point of purchase. It may be entertainment, advertising on the place of sale, point of sale arrangement, dramatization of the point of sale. It may also involve the use sensory marketing point of purchase. This type of technique is increasingly used and become the fashionable way to attract new customers

ASA raps BT over 'misleading' campaign for broadband A BT television campaign promoting the company's 2MB broadband services, featuring a father wanting to share digital pictures of his baby with his relatives, bas been banned by advertising watchdog the Advertising Standards Authority (ASA). It follows complaints that the ad, which carries the strapiine "Share digital photographs almost instantly with new 2MB broadband", could be misinterpreted to mean that it is faster to upload information onto

Satisfaction; 4. VIDALE, M. L.; WOLFE, H. B. (1957) - An Operations-Research Study of Sales Response to Advertising -------------------------------------------- [ 1 ]. Ki-Joon Back, Sara C. Parks - A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction [ 2 ]. Vidale et Wolfe - An Operations-Research Study of Sales Response to Advertising

make investments as an advertising campaign, or other communications actions in order to permit a constantly growth for these new products. This is why a fashion brand made an advertising campaign when it launch new collections. Cash cows : As soon as market growth slows down and the market becomes saturated, clothes and accessories with a high share become Cash Cows. Due to the slow market growth rate, such products need very little investments, slow the advertising campaigns. They generate

internet-based advertisements have become a staple to the world society and economy. In fact, a recent wired magazine article says that Google “looks particularly well-positioned to weather the downturn. Google’s focus on highly targeted, measurable advertising makes it more recession-proof than many other businesses in tech.”3 The crucial need to stay informed and constantly connected keeps such services vibrant despite the parched surroundings. Even though Google is in good mode in terms of economy

the product is made accessible to final users including channels used, major benefits received by distributors, how product is shipped, process for handling orders…) - Promotion (describing of promotional programs and strategies in term of advertising, sales promotion, personal selling and public relations, how product is currently positioned in the market…) In a last part, I will present the SWOT analysis to resume all the elements analyzing before. In a conclusion, I present recommendations

Economics, 18, 1, 45-65. Binder J. (1998), The event study methodology since 1969, Review of Quantitative Finance and Accounting, 11, 2, 111-137. Bobinski G.S. et Ramirez G.G. (1994), Advertising to investors: the effect of financial-relations advertising on stock volume and price, Journal of Advertising, 23, 4, 13-28. Boehmer E., Musumeci J. et Poulsen A.B. (1991), Eventstudy methodology under conditions of event-induced variance, Journal of Financial Economics, 30, 2, 253-271. Brown

sales per square foot. Such business people would be looking to maximise the sales per square foot. Those who spend considerable amounts on advertising may wish to calculate a ratio for sales to advertising cost. What they would be looking for would be an improvement from year to year i.e., pound sales increasing in relation to the pounds spent on advertising.

différences culturelles et sociales (cultural and societal variables).         Figure 5 : Modèle de Harvey Source: Harvey M.G., 1993, « Point of view: A model to determine standardization of the advertising process in international markets », Journal of Advertising Research, Vol.33, N°3, p.57-63. Les six variables doivent être évaluées de façon conjointes avec les 5 principaux éléments du processus de création publicitaire pour déterminer l’effectivité de la publicité à savoir

exemple est l'utilisation de la violence conjugale pour vendre un vaporisateur anti-moustique Baygon. On trouve sur l'image une femme dont la joue porte la marque rougie d'une gifle. Le slogan indique « Tuez les moustiques. Sans douleurs ». Selon « Advertising Times », la publicitée fut un échec créatif en plus d'être sévérement critiquée. Ainsi, même la « version masculine » de la pub a été retirée. On peut en conclure à un paradoxe car le choc des images peut être une source d’influence mais ces