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Nowadays, Nespresso had became the European leador of coffe produce by capsules. “Nespresso is today present in over 35 countries, with 19 subsidiaries and more than 300 staff. There are 11 partners for the machines, 6500 points of sale were the machines are available, , 42 Nespresso stores in 38 cities in Europe, North America and Asia, over 420000 members of the club and over 2 million consumers. In 2005, net sales reached 529 million euros. “Quoted from the case study Nespresso by Danielle

bu t rath er something achiev ed throug h strategy will su rely b e of in terest to firms struggling with lack of brand power or those looking to boost brand power Louis Vuitton first started in Paris, in the year of 1854 -- and of course we all know since the start this company has become one of the world's most famous makers of high quality luxury goods. When Louis Vuitton first started he made mostly luggage, and large trunks -- he also made handbags mostly made out of leather. Louis

to white, to weaken my limbs, and to unstring my nerves, so that I tremble at the least exertion, and am frightened at a shadow. Do you know I can scarcely look over this little cliff without getting giddy?" The "little cliff," upon whose edge he had so carelessly thrown himself down to rest that the weightier portion of his body hung over it, while he was only kept from falling by the tenure of his elbow on its extreme and slippery edge --this "little cliff" arose, a sheer unobstructed precipice

your Centre number, candidate number and name on all the work you hand in. Write in dark blue or black pen. Do not use staples, paper clips, highlighters, glue or correction fluid. Answer all questions. At the end of the examination, fasten all your work securely together. The number of marks is given in brackets [ ] at the end of each question or part question. This document consists of 4 printed pages. DC (NF/TL) 16473/3 © UCLES 2009 [Turn over www.xtremepapers.net 2 Section A – Translation

writer, and Dean Moriarty, a crazy youth "tremendously excited with life" racing around America, and testing the limits of the American Dream. Their journeys consist of scenes of rural wilderness, sleepy small towns, urban jungles, endless deserts all linked by the road, the outlet of a generation's desire and inner need to get out, break its confinement, and find freedom, liberated from any higher belief, notion, or ideology. The desperation and the lack of fulfilment made these youths feel that

483 000 expected in tourism ) => means nearly a half million people were able to buy food ( and drinks ), to rent hotel rooms, maybe rent cars… whatever, the point is that those people, who certainly were middle income and high income people from all over the world, they stayed for at least one month in South Africa and so they must have spent a big amount of money, and we could think that this investment was going to be beneficial for the South Africans - way to create jobs ( workers to build the

our time. That is why I decided to study the tobacco industry in Europe; which is composed of chewing tobacco, cigar and cigarillos, loose tobacco and cigarettes. This topic is interesting because it is a current topic in our society and, in spite of all the legal restrictions; this sector is still growing up year after year. Indeed the European market grew by 2.1% in 2008 to reach a value of $172.1 billion. And this trend will continue for still few years, in 2013 the market is forecast to reach $191

Along the Mexican border … C: What are you doing? L: I’m looking for something to eat. Maria and I can’t afford to buy anything to eat because we are saving up to cross over the border tonight. J: Ah, you too are hoping to get across? C: Yes, oh yes. Let me introduce my wife, America. And my name is Candido. L: And I’m Luisa. J: José. Pleased to meet you. A: Likewise. Do you want to come and have a drink with us so that we can get to know each other better? A: So, where do you guys

largest coffeehouse company in the world, with over 16,858 stores and 176000 employees in 2008. Currently Starbucks is present in more than 55 countries. US coffee chain Starbucks posted a net profit of $241.5 million in the final quarter of 2009, compared with $64.3 million in the same period a year ago. V.Different kinds of products (S) III.Starbucks culture (S) IV.Management strategy management, management style, decisons and strategy over time (diversity), (A) Starbucks‘ strategy is

juste : 1 point ; réponse fausse ou réponses multiples : 0 point ; pas de réponse : 0 point I. 1. Fill in the blank. We will ……….. make on time it to the conference center with all this traffic. A. ever B. never C. not never D. cannot Let’s check ………. immediately: our plane leaves in 35 minutes! A. out B. over C. in D. into I'm afraid you have to ………: your room is not ready yet. A. wait B. waiting C. waited D. waiten If we’d had enough time, we …………made a cultural stopover in London. A. will