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a glimpse II) A Scottish success…worldwide? A) Origins of a success B) Communication campaigns C) Irn Bru vs Inca cola III) IRN BRU outside the UK? Facts and comments. A) Irn Bru outside the UK B) Irn Bru in Russia: a wise choice? To be repeated? I) From the XIX century to now on, a Scottish institution. A) A bit of History (Story telling) The BARR Factories in the 1870s: IRN BRU Belongs the BARR Company, a very famous firm, settled in 1875. BARR’s products were l “aerated waters”

feel fit | Se sentir en forme (physique) | To feel unfit | Se sentir en mauvaise forme (physique) | To feel healthy | Se sentir en bonne santé | To be a good/bad healthy | Être en bonne/mauvaise santé | The blind | Le store (blind= ce qui protège de la lumière) | To grasp | Saisir | How often do you come…? | Combien de fois viens tu…? | BE + ING avec now, this week, this month, this year, tomorrow | To earn one’s living | Gagner sa vie | To catch up | Rattraper | To mature | Mûrir (faire

OGER Virginie Master 1 18 November 2008 What is culture ? First, we will explain what the definition of culture is. Second, we will talk about culture in society. Finally, we will deal with stereotypes the lack of understanding which it can involve. Culture is meaningful. That is why we need to define it first. Globally speaking culture means a way of life in society and in personal life. Culture presents several points of view such as law, beliefs, politics, history, art and language… Each

Factors facilitating the globalisation, such as the liberalization of international trade, the international integration of production, etc have enabled companies to invest overseas in order to gain competitive advantage. In this context, HRM could be seen as part of the overall strategy of the firm and an emerging source of competitive advantage. Furthermore, values and HR system might help to shape the organizational culture and the people who operate within and influence that culture. On the other

From an external perspective, the brand will be perceived and interpreted by the customer: how it impacts upon the customer, motivates them, fulfils them and actually achieves some purpose for them. Time based is something of a radical component in branding. How long is a piece of string, some might say, but it is indeed an important factor. It may appear that some brands, such as Ford for example, might go on into perpetuity. However, this would be a complacent and dangerous strategy to follow

survive the current crisis. This should be sweet music to the ears of the French Left, who have long believed that the only way to achieve a truly Social Europe was through a more political Europe. At the launch of the euro, Prime Minister Lionel Jospin had hoped that the single currency could protect and promote the European Social Model by making it easier to “regulate global capitalism…through common European action, in a Europe fired by social-democratic ideals”[1]. Many however expressed doubts

instrument de mesure de la performance facilitant le pilotage "pro-actif" d'une ou plusieurs activités dans le cadre d'une démarche de progrès. Le Spa Manager privilégiera la pertinence de l'information et non la quantité de données mises à disposition. Ex 1 : Il pourra fixer des indicateurs comme le taux de vente de produits suite à la réalisation d’un soin. Ex 2 : Il pourra simuler l’évolution de sa marge en travaillant sa gamme tarifaire. Cet outil de pilotage présente de nombreux intérêts : Il est

(Saint-Denis) - Comores (Moroni) Réunion (Saint-Denis) - Madagascar (Majunga) Réunion (Saint-Denis) - Madagascar (Nosy Be) Réunion (Saint-Denis) - Madagascar (Tananarive) Réunion (Saint-Denis) - Madagascar (Tamatave) Réunion (Saint-Denis) - Mayotte (Dzaoudzi) Réunion (Saint-Denis) - Seychelles (Mahé) Mayotte (Dzaoudzi) - Madagascar (Tananarive) Mayotte (Dzaoudzi)(0) Madagascar (Majunga/Nosy Be) France - 825 013 031 coût d’un appel vers la International +33 Mayotte (Dzaoudzi) - Comores (Moroni) Fax

into the mobile business in 1968. Its products are sold across 150 countries which include mobile devices with a broad product portfolio. Although, over the years, Nokia has grown to be the largest mobile phone company in the world, the journey was not without difficulties. In particular, the year 2004 proved to be a very difficult period for Nokia. It faced significant challenges posed from being too slow to respond and adapt to new market trends. In addition, Nokia was under threat of fierce competition

(et donc pas de "le texte c'est ça et je le prouve", mais plutôt "y a ci et mi, et donc le texte c'est ça") Il n'y a pas de recette du commentaire, mais en voici 2 qui ne marchent pas si mal pour faire un plan en deux minutes chrono. Première recette: 1. Quoi ? (quel genre de texte? de quoi le texte parle-t-il?) 2. Comment? (en parle-il analyse rhétorique...) 3. Dans quel but ? (tout ceci) éventuellement conclusion qui ? (est l'auteur du texte) Deuxième recette: Etant donné que l'exercice du commentaire